Daniel Larkin

Examiner
DISC Type : cs

Chief Commercial Officer (CCO) at Sterling Supergroup Ltd

Chelmsford, England, United Kingdom

Overview

Daniel Larkin is the Chief Commercial Officer at Sterling Supergroup, where he has risen through the ranks from Buyer to Head of Group Purchasing. His career is built on a strong foundation in procurement, having previously worked at JJ Foodservice and Fuerst Day Lawson, focusing on driving growth and value for members.

Outside of work, Daniel is an avid endurance athlete, having completed multiple half Ironman races and charity cycling events, often alongside his father who is his biggest inspiration. He is passionate about physical challenges and using them to support charitable causes, such as a recent cycle through Tanzania.

His father, who sparked his ambition for a career in business, has completed an incredible 18 Ironman races.

Personality Overview

Overcautious

Status Quo Seeker

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Member-First Growth
In interviews, he emphasizes that members are the top priority and his focus is on visiting them, understanding their needs, and providing tools to help them grow.
Endurance Sports
He is a dedicated athlete, having recently completed his fifth half Ironman and a Coast to Coast cycling challenge, highlighting a passion for personal determination and resilience.
Workplace Wellbeing
He found a recent conference theme, "Wellbeing as a Competitive Edge, " to be highly impactful, noting it sparked some of the most meaningful conversations he's had in ages.

Media Appearances

Daniel has no verified media appearances

Work History

9-2024
Chief Commercial Officer (CCO) at Sterling Supergroup Ltd
1-2024 - 9-2024
Head of Group Purchasing at Sterling Supergroup Ltd
2-2017 - 9-2024
Buyer at Sterling Supergroup Ltd
7-2011 - 2-2017
Supply Chain Manager at Fuerst Day Lawson
7-2007 - 7-2011
Procurement Manager at JJ Food Service Limited

Education

2001 - 2003
Education details unavailable from Chelmsford College
Education details unavailable from Maple Hayes Hall

More Information

Social Presence :

Prographics :

Exp : 18 Location : Chelmsford, England, United Kingdom Job Level : Leadership Designation : Chief Commercial Officer (CCO) at Sterling Supergroup Ltd
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Daniel

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Daniel take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Daniel

Personality Compatibility


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