Daniel Larkin in

Daniel Larkin

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Chief Commercial Officer (CCO) at Sterling Supergroup Ltd
📍 Chelmsford, England, United Kingdom

Daniel Larkin is the Chief Commercial Officer at Sterling Supergroup, where he has risen through the ranks from Buyer to Head of Group Purchasing. His career is built on a strong foundation in procurement, having previously worked at JJ Foodservice and Fuerst Day Lawson, focusing on driving growth and value for members.

Outside of work, Daniel is an avid endurance athlete, having completed multiple half Ironman races and charity cycling events, often alongside his father who is his biggest inspiration. He is passionate about physical challenges and using them to support charitable causes, such as a recent cycle through Tanzania.

His father, who sparked his ambition for a career in business, has completed an incredible 18 Ironman races.

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Experience
18 Years
Current Role
Chief Commercial Officer (CCO)
Job Level
Leadership
Location
Chelmsford, England, United Kingdom
Personality Overview

How Daniel shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Daniel cares about

Member-First Growth
In interviews, he emphasizes that members are the top priority and his focus is on visiting them, understanding their needs, and providing tools to help them grow.
Endurance Sports
He is a dedicated athlete, having recently completed his fifth half Ironman and a Coast to Coast cycling challenge, highlighting a passion for personal determination and resilience.
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Career

Work history

9-2024
Chief Commercial Officer (CCO)
Sterling Supergroup Ltd
1-2024 - 9-2024
Head of Group Purchasing
Sterling Supergroup Ltd
2-2017 - 9-2024
Buyer
Sterling Supergroup Ltd
7-2011 - 2-2017
Supply Chain Manager
Fuerst Day Lawson
7-2007 - 7-2011
Procurement Manager
JJ Food Service Limited
In the press

Media appearances

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Education
2001 - 2003
Education details unavailable
Chelmsford College
Education details unavailable
Maple Hayes Hall
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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