Daniel Marrero

Observer
DISC Type : ci

Director, Lead Demand Data Science at The Estée Lauder Companies Inc.

New York City Metropolitan Area, United States

Overview

Daniel Marrero serves as the Director and Lead for Demand Data Science at The Estée Lauder Companies. He specializes in creating statistical forecasting models, data engineering, and business analytics. His career highlights include building and scaling data platforms in Databricks and significantly improving forecast accuracy in previous roles.

He built a "Golden Dataset" in Databricks using SQL, PySpark, and pandas, which powers a Power BI dashboard used daily by company VPs for decision-making.

Personality Overview

Example Seeker

Assertive

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Demand Forecasting
He has extensive experience building and deploying statistical models (ETS, ARIMA, Prophet) to improve forecast accuracy, achieving a 20% WMAPE reduction in a prior role.
Data Engineering
He leads data engineering initiatives, having built a "Golden Dataset" in Databricks to centralize information and enable cross-functional, governed decision-making.
Retail & CPG Analytics
His career is focused on applying data science to the retail and cosmetics sectors for major companies like Estée Lauder, Luxottica, and Hudson's Bay Company.

Media Appearances

Daniel has no verified media appearances

Work History

11-2025
Director, Lead Demand Data Science at The Estée Lauder Companies Inc.
7-2023 - 11-2025
Director, Business Analytics / Engineering - TRWW at The Estée Lauder Companies Inc.
1-2020 - 7-2023
Manager, Statistical Modeling - Demand Planning at The Estée Lauder Companies Inc.
7-2017 - 12-2019
Senior Demand Planner - eCommerce at Luxottica
5-2013 - 7-2017
Manager, Demand Planning - Business Process at Hudson's Bay Company

Education

Daniel has no verified education history

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Lead Demand Data Science at The Estée Lauder Companies Inc.
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Daniel

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Daniel take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Daniel

Personality Compatibility


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