Daniel Pires Luiz da Costa

Questioner
DISC Type : c

Founder & Co-CEO at Cortex

Rio de Janeiro, Rio de Janeiro, Brazil

Overview

Daniel is the Founder and Co-CEO of Cortex, a leading SaaS data analytics platform in Latin America. Educated at Harvard and Stanford, he specializes in B2B sales intelligence and go-to-market strategies. Colleagues describe him as an influential leader who excels in complex negotiations.

Outside of his CEO duties, Daniel is deeply involved in the startup ecosystem as a mentor for organizations like Endeavor and ACE Startups. He is passionate about fostering entrepreneurial growth and creating a positive work culture, celebrating Cortexs recognition as a "Great Place to Work. "

He recently launched "Cortex Talks, " a videocast dedicated to exploring the intersection of Artificial Intelligence and Go-to-Market strategies with other industry leaders.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Go-to-Market Strategy
He is focused on bringing new GTM paradigms to Brazil and launched a videocast, "Cortex Talks, " centered on this topic and its connection to AI.
AI in Sales
As the leader of a sales and marketing intelligence company, his focus is on leveraging AI and data intelligence to drive B2B growth and innovation.
Entrepreneurial Mentorship
Serves as an Endeavor Entrepreneur and a mentor for ACE Startups, demonstrating a clear passion for guiding and developing fellow founders.

Media Appearances

Daniel has no verified media appearances

Work History

1-2004
Founder & Co-CEO at Cortex
1-2022
Board Member at MindMiners
2-2019
Endeavor Entrepreneur and Mentor at Endeavor
1-2019 - 1-2021
Mentor at ACE Startups
1-2003 - 12-2003
General Manager at Nexta

Education

Scaling Entrepreneurial Ventures from Harvard Business School
Stanford Innovation and Growth from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 22 Location : Rio de Janeiro, Rio de Janeiro, Brazil Job Level : Leadership Designation : Founder & Co-CEO at Cortex
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Insights For Selling To Daniel Pires Luiz da

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel Pires Luiz da is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Daniel Pires Luiz da

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daniel Pires Luiz da move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Daniel Pires Luiz da take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Daniel Pires Luiz da

Personality Compatibility


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