Daniel Pires Luiz da Costa in

Daniel Pires Luiz da Costa

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Founder & Co-CEO at Cortex
📍 Rio de Janeiro, Rio de Janeiro, Brazil

Daniel is the Founder and Co-CEO of Cortex, a leading SaaS data analytics platform in Latin America. Educated at Harvard and Stanford, he specializes in B2B sales intelligence and go-to-market strategies. Colleagues describe him as an influential leader who excels in complex negotiations.

Outside of his CEO duties, Daniel is deeply involved in the startup ecosystem as a mentor for organizations like Endeavor and ACE Startups. He is passionate about fostering entrepreneurial growth and creating a positive work culture, celebrating Cortexs recognition as a "Great Place to Work. "

He recently launched "Cortex Talks, " a videocast dedicated to exploring the intersection of Artificial Intelligence and Go-to-Market strategies with other industry leaders.

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Experience
22 Years
Current Role
Founder & Co-CEO
Job Level
Leadership
Location
Rio de Janeiro, Rio de Janeiro, Brazil
Personality Overview

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Decision Approach
Work Preference

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Priorities

Topics Daniel cares about

Go-to-Market Strategy
He is focused on bringing new GTM paradigms to Brazil and launched a videocast, "Cortex Talks, " centered on this topic and its connection to AI.
AI in Sales
As the leader of a sales and marketing intelligence company, his focus is on leveraging AI and data intelligence to drive B2B growth and innovation.
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Career

Work history

1-2004
Founder & Co-CEO
Cortex
1-2022
Board Member
MindMiners
2-2019
Endeavor Entrepreneur and Mentor
Endeavor
1-2019 - 1-2021
Mentor
ACE Startups
1-2003 - 12-2003
General Manager
Nexta
In the press

Media appearances

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Education
Scaling Entrepreneurial Ventures
Harvard Business School
Stanford Innovation and Growth
Stanford University Graduate School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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