Daniel Reyes

Critic
DISC Type : C

LATAM & Cross-Border Advisory (Project-Based) at Great foods2Go

México, Mexico

Overview

Daniel Reyes is a Partner and Strategic M&A Advisor at Moreno Rodriguez y Asoc. , S. C. , a firm with a legacy since 1940. He specializes in cross-border deal structuring, governance, and risk architecture for business owners and investors across LATAM, the US, and Europe. He holds a diploma from Instituto Tecnológico Autónomo de México.

He has a keen interest in the structural and psychological complexities of high-stakes transactions, often sharing insights on why deals fail. His experience includes navigating the intersection of different legal traditions and governance expectations in international M&A, highlighting the non-financial risks that can derail a process.

He once had an 18-month deal fall apart the day before signing because the founder had a last-minute change of heart.

Personality Overview

Precise

Objective Thinker

ROI Driven

They like to take decisions independently and do not seek others' support often.  It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Cross-Border Transactions
Focuses on the complexities of allocating risk between different legal cultures and governance expectations in international M&A deals.
M&A Blind Spots
Frequently writes about the hidden structural, governance, and readiness issues that cause deals to fail, rather than obvious financial reasons.
Founder Psychology
Shares stories and insights about the mindset of founders during M&A, including the emotional decisions that can halt even late-stage deals.

Media Appearances

Daniel has no verified media appearances

Work History

3-2021 - 1-2025
LATAM & Cross-Border Advisory (Project-Based) at Great foods2Go
1-2008
Partner | Strategic M&A & Business Advisor at Moreno Rodriguez y Asoc., S.C.
2006 - 2007
Legal Practitioner at Phone House
2003 - 3-2006
Legal at LG Electronics

Education

2020 - 2021
Diploma of Education from Instituto Tecnológico Autónomo de México
2019 - 2019
Curso from Instituto Tecnológico Autónomo de México

More Information

Social Presence :

Prographics :

Exp : 21 Location : México, Mexico Job Level : N/A Designation : LATAM & Cross-Border Advisory (Project-Based) at Great foods2Go
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Daniel

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Daniel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Daniel

Personality Compatibility


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