Daniel Salamanca Viatela

Initiator
DISC Type : Di

Head of Digital Transformation and Innovation at Bancoldex

Bogota, D.C., Capital District, Colombia

Overview

Daniel Salamanca Viatela is a sharp leader driving digital transformation and innovation at Bancoldex. A Business Manager from Pontificia Universidad Javeriana with a Masters in marketing, he has deep expertise in e-commerce, banking, and commercial strategy, focusing on technological evolution and operational efficiency.

A colleague described him as a "result oriented and sharp young leader who had driven the entire team and the business to the next level. "

Personality Overview

Risk-Accepting

Conviction Driven

Confident

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Digital Transformation in Banking
Leads the digital transformation and innovation strategy at Bancoldex, focusing on technological evolution and implementing a customer-centric digital culture.
Operational Efficiency
His role involves driving efficiency through technology and coordinating with key areas like Process Management and Technology to modernize channels and solutions.
Strategic Business Development
Previous roles involved prospecting new clients, creating account plans, and establishing sales relationships with strategic accounts from the executive level down.

Media Appearances

Daniel has no verified media appearances

Work History

4-2025
Head of Digital Transformation and Innovation at Bancoldex
5-2022 - 4-2025
Head of Digital Transformation at Bancoldex
8-2018 - 5-2022
Head of Digital Impact at Banco de Bogotá
1-2018 - 8-2018
Business Development Manager Latam at Cuatroochenta
1-2017 - 1-2018
Business Development Manager at Imaginamos

Education

3-2024 - 6-2024
Diploma of Education from Universidad de La Sabana
6-2023 - 1-2024
Diploma of Education from Digital Bank

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bogota, D.C., Capital District, Colombia Job Level : Mid-senior Designation : Head of Digital Transformation and Innovation at Bancoldex
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Daniel

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Daniel take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Daniel

Personality Compatibility


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