Daniel Salamanca Viatela in

Daniel Salamanca Viatela

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Head of Digital Transformation and Innovation at Bancoldex
📍 Bogota, D.C., Capital District, Colombia

Daniel Salamanca Viatela is a sharp leader driving digital transformation and innovation at Bancoldex. A Business Manager from Pontificia Universidad Javeriana with a Masters in marketing, he has deep expertise in e-commerce, banking, and commercial strategy, focusing on technological evolution and operational efficiency.

A colleague described him as a "result oriented and sharp young leader who had driven the entire team and the business to the next level. "

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Experience
9 Years
Current Role
Head of Digital Transformation and Innovation
Job Level
Mid-senior
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Daniel cares about

Digital Transformation in Banking
Leads the digital transformation and innovation strategy at Bancoldex, focusing on technological evolution and implementing a customer-centric digital culture.
Operational Efficiency
His role involves driving efficiency through technology and coordinating with key areas like Process Management and Technology to modernize channels and solutions.
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Career

Work history

4-2025
Head of Digital Transformation and Innovation
Bancoldex
5-2022 - 4-2025
Head of Digital Transformation
Bancoldex
8-2018 - 5-2022
Head of Digital Impact
Banco de Bogotá
1-2018 - 8-2018
Business Development Manager Latam
Cuatroochenta
1-2017 - 1-2018
Business Development Manager
Imaginamos
In the press

Media appearances

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Education
3-2024 - 6-2024
Diploma of Education
Universidad de La Sabana
6-2023 - 1-2024
Diploma of Education
Digital Bank
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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