Daniel Tanner-Davies

Questioner
DISC Type : c

Engineering Director at Apadmi

Old Trafford, England, United Kingdom

Overview

Daniel Tanner-Davies serves as the Engineering Director at Apadmi, where he leverages his deep expertise in mobile technologies for both Android and iOS. A graduate of The University of Manchester and a certified Professional Scrum Master, he leads delivery standards, resourcing, and performance across the engineering, test, and support departments.

Beyond his technical leadership, Daniel is passionate about using his skills for social good, notably winning Hack Manchesters 2016 Cancer Research Challenge. He is also committed to mentoring the next generation of tech talent, having delivered guest lectures on careers in the industry, sometimes with his dog, Smokey.

He once gave a guest lecture on technology careers accompanied by his dog, who was in training as a future guide dog.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Engineering Leadership
As Engineering Director, he is responsible for delivery standards, recruitment, performance, and progression for the engineering, test, and support teams at Apadmi.
Mobile Technology
His career is primarily focused on mobile technologies, with expertise in both Android and iOS platforms.
Agile Methodologies
He is a certified Professional Scrum Master (PSM I), indicating a strong foundation in agile project management and development processes.

Media Appearances

Daniel has no verified media appearances

Work History

12-2025
Engineering Director at Apadmi
1-2021 - 12-2025
Engineering Manager at Apadmi
12-2018 - 1-2021
Senior Software Engineer at Apadmi

Education

2011 - 2014
Bachelor of Science (B.Sc.) from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 7 Location : Old Trafford, England, United Kingdom Job Level : Mid-senior Designation : Engineering Director at Apadmi
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Daniel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Daniel take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Daniel

Personality Compatibility


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