David Asher

Commander
DISC Type : D

Director of Software Engineering at Wasabi Technologies

United States

Overview

David Asher is an accomplished engineering leader and the author of "Managing the Complex World of Software Management. " With deep expertise in cloud, SaaS, and IoT from roles at Wasabi Technologies, AWS, and Bose, he holds an MBA and an MS in Engineering. People who have worked with him describe him as visionary, strategic, and an excellent manager.

Outside of his formal leadership roles, David is a passionate open-source coder who enjoys building his own software and hardware. He developed the popular "Freedom Trail Boston" mobile tour guide app and has worked on personal projects like creating an IoT-enabled theremin, showcasing his hands-on passion for technology.

Unique fact: He holds patents for secure device self-identification and user authentication using audio replies.

Personality Overview

Strong-Willed

Risk-Taker

Decisive

They prefer to be the ones controlling the conversation or defining the terms.  They take a lot of pride in personal achievements. They like to move fast and expect the same from others.

Topics They Care About

Software Management
He is a published author on the subject and frequently writes articles on engineering management, team decision-making, and development lifecycles.
Cloud & IoT Platforms
His career includes leading teams in cloud storage at Wasabi and AWS, and heading the entire IoT cloud platform for millions of devices at Bose.
Microservices Architecture
He has recently authored articles discussing the principles, shortcomings, and effective scaling of microservices, showing it's a current area of focus.

Media Appearances

David has no verified media appearances

Work History

2-2025
Director of Software Engineering at Wasabi Technologies
7-2023
Author at Self-employed
11-2020 - 7-2023
Software Development Manager at Amazon Web Services (AWS)
8-2015 - 11-2020
Head of IoT Cloud Platform, Infrastructure, and Operations at Bose Corporation
10-2012 - 8-2015
VP Product Management at ViziApps

Education

1995 - 1997
MBA from University of New Hampshire
1984 - 1987
MS from Stony Brook University

More Information

Social Presence :

Prographics :

Exp : 13 Location : United States Job Level : Mid-senior Designation : Director of Software Engineering at Wasabi Technologies
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can David take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And David

Personality Compatibility


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