Daniel Uribe Martínez

Sharpshooter
DISC Type : DC

Founder at LEALTIVA

Queretaro Metropolitan Area, Mexico

Overview

Daniel is a Marketing Director and Founder of LEALTIVA with over 20 years of experience turning marketing into a profit engine, particularly in HealthTech. He specializes in Go-to-Market strategy, CRM implementation, and revenue growth. Colleagues consistently describe him as strategic, analytical, and a great leader.

He explores professional vulnerability and authentic leadership as the co-founder of the audio program "De Tropezones a Triunfos. " This project provides a platform for marketing leaders to openly discuss their real-world experiences, mistakes, and the valuable lessons learned throughout their careers.

He co-founded a podcast where marketing leaders share the mistakes and failures that shaped their professional growth.

Personality Overview

ROI Driven

Fast But Analytical

Precise But Practical

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. They are not always relationship oriented.

Topics They Care About

Marketing as Profit-Center
His core philosophy is shifting marketing from a cost center to a P&L-driving growth engine, focusing on measurable impact on revenue, margin, and market share.
CRM & Sales Automation
As founder of LEALTIVA and a partner with Spoki and efficy, he focuses on helping SMEs automate sales and customer service processes to improve conversion.
HealthTech Go-to-Market
He has direct experience leading brand and GTM strategy in the highly regulated healthtech market, specifically with non-invasive neuromodulation at Actipulse Neuroscience®.

Media Appearances

Daniel has no verified media appearances

Work History

10-2025
Founder at LEALTIVA
11-2025
Independent Affiliate at Spoki
7-2025
Regional Partner at efficy
2-2024
Co-Founder at De Tropezones a triunfos
7-2024 - 11-2025
Head of Marketing | Digital Marketing at Actipulse Neuroscience®

Education

5-2014 - 6-2015
Master's degree from EAE Business School
2021 - 2022
Postgraduate Degree from IEBS Business School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Queretaro Metropolitan Area, Mexico Job Level : Leadership Designation : Founder at LEALTIVA
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Daniel

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Daniel take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Daniel

Personality Compatibility


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