Daniela Coelho

Critic
DISC Type : C

Consultora de compras at Volkswagen Financial Services | Brasil

São Paulo, São Paulo, Brazil

Overview

Daniela is a procurement consultant at Volkswagen Financial Services with an MBA in Project Management. Her expertise spans strategic sourcing, digital transformation, and supplier sustainability. Colleagues describe her as detail-oriented, centered, and results-focused, with deep experience in governance, risk, and compliance within purchasing.

Outside of her professional role, Daniela identifies strongly as a mother to her daughter, Cecília. She has shared her personal journey of navigating significant family health challenges while advancing in her career, highlighting her resilience and dedication to her family.

She received a significant professional recognition award in the same year she returned from maternity leave while her young daughter underwent three surgeries.

Personality Overview

Precise

Negotiator

Information Seeker

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Digital Transformation
She is deeply involved in digital transformation initiatives, specifically mentioning experience with Salesforce CRM purchasing projects at Volkswagen Financial Services.
Supplier Sustainability
In a prior role, she managed sustainability reports following GRI guidelines and organized sustainability seminars for suppliers over a four-year period.
Family & Motherhood
Explicitly identifies as "Mãe da Cecília" (Cecília's Mom) in her headline and has shared posts about the challenges and triumphs of motherhood.

Media Appearances

Daniela has no verified media appearances

Work History

6-2024
Consultora de compras at Volkswagen Financial Services | Brasil
9-2017 - 5-2024
Compradora sênior at Volkswagen Financial Services | Brasil
7-2015 - 8-2017
Buyer at Volkswagen do Brasil
8-2009 - 7-2015
Analyst of Purchasing Processes at Volkswagen do Brasil
10-2008 - 7-2009
Administrative assistant at Fundação do ABC

Education

2013 - 2015
Master of Business Administration (M.B.A.) from Strong Educacional
2007 - 2010
Bacharel Administracao from Anhanguera Educacional

More Information

Social Presence :

Prographics :

Exp : 20 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Consultora de compras at Volkswagen Financial Services | Brasil
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Insights For Selling To Daniela

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniela is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Daniela

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Daniela move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Daniela take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Daniela

Personality Compatibility


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