Daniele Severi Bruni

Questioner
DISC Type : c

Chief Access Officer at Stratevi at Stratevi

Los Angeles Metropolitan Area, United States

Overview

Daniele is a strategic marketing and market access specialist, currently serving as Chief Access Officer at Stratevi. Described by peers as "bright" and "creative, " he focuses on global pricing, reimbursement, and value strategy. He was previously a research fellow at the UCLA Anderson School of Management.


He has a keen interest in how Pharmacy Benefit Managers (PBMs) could evolve to foster a more transparent, value-based approach to drug pricing.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Payer & Value Strategy
His core expertise involves developing global value strategies, particularly for pricing, reimbursement, and market access in the pharmaceutical and biotech sectors.
Drug Price Transparency
He follows the evolving role of PBMs and the FTC's concerns regarding opaque drug price deals that may impact market competition.
Industry Networking
Actively attends and promotes connecting at major industry events like ISPOR and ASH, indicating a value for professional networking.

Media Appearances

Stratevi adds chief access officer. Featured in Medical Marketing and Media (MMM-Online)

See Now

Work History

5-2022
Chief Access Officer at Stratevi at Stratevi
9-2016 - 5-2022
Vice President at Two Labs
2-2012 - 9-2016
Senior Director at ICON plc
4-2009 - 2-2012
Director at PriceSpective
1-2008 - 4-2009
Consultant at Double Helix Consulting

Education

2004 - 2005
Research fellow from UCLA Anderson School of Management
2001 - 2003
Master of Science - MS from Università Bocconi

More Information

Social Presence :

Prographics :

Exp : 17 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Chief Access Officer at Stratevi at Stratevi
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Insights For Selling To Daniele

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniele is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Daniele

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daniele move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Daniele take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Daniele

Personality Compatibility


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