Daniella J. Spence (Penn) in

Daniella J. Spence (Penn)

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Marcomms Manager at Hive
📍 Hove, England, United Kingdom

Daniella is a customer engagement and CRM specialist with experience at major brands like British Gas, Virgin Atlantic, and Hive. She has a background in driving customer retention and marketing communications. She earned her Bachelors Degree from Falmouth University.

Outside of her marketing career, Daniella has a strong interest in the creative fields, having completed short courses in fashion journalism and photography. She recently announced she is expecting a child and preparing for maternity leave.

Unique Fact: Daniella started her marketing career in a unique niche: fan retention for the Brighton & Hove Albion Football Club.

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Experience
7 Years
Current Role
Marcomms Manager
Job Level
Middle
Location
Hove, England, United Kingdom
Personality Overview

How Daniella shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Daniella cares about

Customer Retention
Her career has consistently focused on retention and CRM roles at Virgin Atlantic, British Gas, and Brighton & Hove Albion Football Club.
Lifecycle Marketing
As a Customer Engagement and CRM Manager, her expertise lies in managing the customer journey and fostering long-term relationships with brands.
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Career

Work history

10-2025
Marcomms Manager
Hive
4-2024 - 3-2026
Customer Engagement Manager
British Gas
7-2023 - 4-2024
CRM Manager
British Gas
1-2022 - 8-2023
Lead - CRM
Virgin Atlantic
1-2021 - 1-2022
Marketing Executive - Retention
Brighton & Hove Albion Football Club
In the press

Media appearances

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Education
2013 - 2016
Bachelor's Degree
Falmouth University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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