Daniella J. Spence (Penn)

Observer
DISC Type : ci

Marcomms Manager at Hive

Hove, England, United Kingdom

Overview

Daniella is a customer engagement and CRM specialist with experience at major brands like British Gas, Virgin Atlantic, and Hive. She has a background in driving customer retention and marketing communications. She earned her Bachelors Degree from Falmouth University.

Outside of her marketing career, Daniella has a strong interest in the creative fields, having completed short courses in fashion journalism and photography. She recently announced she is expecting a child and preparing for maternity leave.

Unique Fact: Daniella started her marketing career in a unique niche: fan retention for the Brighton & Hove Albion Football Club.

Personality Overview

Assertive

Value Driven

Example Seeker

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Customer Retention
Her career has consistently focused on retention and CRM roles at Virgin Atlantic, British Gas, and Brighton & Hove Albion Football Club.
Lifecycle Marketing
As a Customer Engagement and CRM Manager, her expertise lies in managing the customer journey and fostering long-term relationships with brands.
Sports Marketing
Began her career as a Marketing Executive for Retention at the Brighton & Hove Albion Football Club, indicating a unique professional interest.

Media Appearances

Daniella has no verified media appearances

Work History

10-2025
Marcomms Manager at Hive
4-2024 - 3-2026
Customer Engagement Manager at British Gas
7-2023 - 4-2024
CRM Manager at British Gas
1-2022 - 8-2023
Lead - CRM at Virgin Atlantic
1-2021 - 1-2022
Marketing Executive - Retention at Brighton & Hove Albion Football Club

Education

2013 - 2016
Bachelor's Degree from Falmouth University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Hove, England, United Kingdom Job Level : Middle Designation : Marcomms Manager at Hive
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Insights For Selling To Daniella J.

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniella J. is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Daniella J.

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Daniella J. move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Daniella J. take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Daniella J.

Personality Compatibility


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