Danielle Fand

Questioner
DISC Type : c

Director, Analytics & Insights at CROSSMARK

Moseley, Virginia, United States

Overview

Danielle Fand is an experienced Director of Analytics & Insights at CROSSMARK, specializing in the consumer goods industry. Her expertise lies in leveraging data analysis for headquarters sales, category management, and account planning. She holds professional certifications as both a Category Manager and a Category Analyst.

She has shown interest in major consumer goods companies like Procter & Gamble and Unilever.

Danielle is a certified Professional Category Manager and Analyst through the Category Management Knowledge Group.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

CPG Analytics
As Director of Analytics & Insights in the consumer goods space, she has a demonstrated history of applying data analysis to business challenges.
Category Management
Holds dual professional certifications in Category Management and Analysis, indicating deep expertise in optimizing product categories for retailers and brands.
Talent Recruitment
Her recent activity shows a strong focus on hiring Senior Insights Analysts for her team to support top-performing CPG brands.

Media Appearances

2024 Women of Influence – Featuring Danielle Fand, Director, Analytics & Insights at CROSSMARK. Featured in Issuu (Shelby Publishing)

See Now

Work History

2-2018
Director, Analytics & Insights at CROSSMARK
6-2016 - 4-2018
Director, HQ Sales & Marketing at CROSSMARK
9-2015 - 6-2016
Business Account Manager - East at CROSSMARK
9-2013 - 9-2015
Customer Business Manager at CROSSMARK
5-2012 - 9-2013
Lead Category Merchandiser at SUPERVALU

Education

2011 - 2012
Certified Professional Category Analyst from Category Management Knowledge Group
2011 - 2012
Certified Professional Category Manager from Category Management Knowledge Group

More Information

Social Presence :

Prographics :

Exp : 19 Location : Moseley, Virginia, United States Job Level : Mid-senior Designation : Director, Analytics & Insights at CROSSMARK
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Insights For Selling To Danielle

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danielle is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Danielle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Danielle move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Danielle take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Danielle

Personality Compatibility


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