Danielle Marifern

Questioner
DISC Type : c

Director Training & Development at TerSera Therapeutics

Pleasant Prairie, Wisconsin, United States

Overview

Danielle is the Senior Director of Training & Leadership Development at TerSera Therapeutics, bringing extensive pharmaceutical marketing experience from her time at AbbVie. A growth-minded executive with an MBA from Lake Forest Graduate School of Management, she has a strong record of expanding market share and enhancing marketer capabilities.

Outside of her corporate role, Danielle is passionate about helping people achieve their personal and professional goals. She is driven by creating opportunities for others to thrive and is deeply interested in the principles of effective leadership and personal growth, which she applies in her development initiatives.

She recently won a 2025 Chairmans Award at TerSera Therapeutics for her outstanding contributions.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Leadership Development
Her current role focuses on training and leadership development, and she frequently shares content related to what makes a great leader.
Pharmaceutical Marketing
Her career is built on strategic pharmaceutical marketing, with a long tenure in various commercial marketing roles at AbbVie.
Patient Education
She previously led an award-winning campaign at Abbott focused on innovative educational tools to help physicians explain complex health topics to patients.

Media Appearances

Danielle has no verified media appearances

Work History

11-2022
Director Training & Development at TerSera Therapeutics
7-2020 - 8-2022
Associate Director, U.S. Commercial Immunology Consumer Marketing at AbbVie
7-2016 - 7-2020
Associate Director, U.S. Commercial Marketing Excellence at AbbVie
5-2015 - 7-2016
Associate Director, U.S. Commercial Market Access Marketing at AbbVie
11-2010 - 4-2013
Associate Director, U.S. Commercial Cardiovascular Care HCP/Consumer Marketing at Abbott

Education

Master of Business Administration - MBA from Lake Forest Graduate School of Management
Bachelor of Arts - BA from Carthage College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Pleasant Prairie, Wisconsin, United States Job Level : Mid-senior Designation : Director Training & Development at TerSera Therapeutics
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Insights For Selling To Danielle

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danielle is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Danielle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Danielle move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Danielle take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Danielle

Personality Compatibility


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