Danielle Passaro

Observer
DISC Type : ic

Senior Analyst - Marketing Data Analytics at SANS Institute

Greater Harrisburg Area, United States

Overview

Danielle Passaro is a Senior Marketing Analytics Leader at SANS Institute, specializing in B2B demand generation, revenue attribution, and funnel optimization. She is known for building scalable reporting ecosystems with Tableau, SQL, and Salesforce. Colleagues describe her as considerate, loyal, and reliable.

During her time at James Madison University, Danielle was an active member of the Alpha Sigma Alpha sorority. She participated in various campus activities, including charity flag football tournaments and community service initiatives.

Unique fact: As part of her sororitys outreach, Danielle participated in community highway clean-ups.

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Marketing Analytics
Her expertise involves B2B demand generation, revenue attribution, and funnel optimization using Tableau, SQL, and Salesforce to enhance pipeline visibility and ROI.
Cybersecurity Awareness
She advocates for the idea that cybersecurity is a crucial responsibility for all employees, not just a concern for the IT department.
AI Adoption
Encourages professional curiosity and learning about AI, highlighting its potential to be incorporated into various roles to stay current and effective.

Media Appearances

The ROI Case for SANS: How Cybersecurity Training Pays for Itself. Featured in SANS Institute Blog

See Now

Unveiling the 2024 SANS | GIAC Cyber Workforce Research Report: Building and Sustaining Mid-Level Cybersecurity Roles. Featured in SANS Institute Blog

See Now

Work History

1-2022
Senior Analyst - Marketing Data Analytics at SANS Institute
9-2015 - 1-2022
eComm Coordinator, Partner Marketing Specialist at D&H Distributing
9-2015 - 1-2022
Creative Strategist and Analyst at D&H Distributing
9-2014 - 8-2015
Senior Account Executive at IO Creative Group (Marketing Should Equal Results)
2-2005 - 3-2014
Senior Account Manager at Acxiom

Education

1996 - 2000
Bachelor from James Madison University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Harrisburg Area, United States Job Level : Mid-senior Designation : Senior Analyst - Marketing Data Analytics at SANS Institute
URL has been copied!

Insights For Selling To Danielle

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danielle is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Danielle

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Danielle move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Danielle take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Danielle

Personality Compatibility


Other SANS Institute Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.