Danielle Passaro in

Danielle Passaro

Login to view DISC.
Senior Analyst - Marketing Data Analytics at SANS Institute
📍 Greater Harrisburg Area, United States

Danielle Passaro is a Senior Marketing Analytics Leader at SANS Institute, specializing in B2B demand generation, revenue attribution, and funnel optimization. She is known for building scalable reporting ecosystems with Tableau, SQL, and Salesforce. Colleagues describe her as considerate, loyal, and reliable.

During her time at James Madison University, Danielle was an active member of the Alpha Sigma Alpha sorority. She participated in various campus activities, including charity flag football tournaments and community service initiatives.

Unique fact: As part of her sororitys outreach, Danielle participated in community highway clean-ups.

Read the full overview →
Experience
23 Years
Current Role
Senior Analyst - Marketing Data Analytics
Job Level
Mid-senior
Location
Greater Harrisburg Area, United States
Personality Overview

How Danielle shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Danielle cares about

Marketing Analytics
Her expertise involves B2B demand generation, revenue attribution, and funnel optimization using Tableau, SQL, and Salesforce to enhance pipeline visibility and ROI.
Cybersecurity Awareness
She advocates for the idea that cybersecurity is a crucial responsibility for all employees, not just a concern for the IT department.
+5 more topics Login to view topics
Career

Work history

1-2022
Senior Analyst - Marketing Data Analytics
SANS Institute
9-2015 - 1-2022
eComm Coordinator, Partner Marketing Specialist
D&H Distributing
9-2015 - 1-2022
Creative Strategist and Analyst
D&H Distributing
9-2014 - 8-2015
Senior Account Executive
IO Creative Group (Marketing Should Equal Results)
2-2005 - 3-2014
Senior Account Manager
Acxiom
In the press

Media appearances

The ROI Case for SANS: How Cybersecurity Training Pays for Itself. Featured in SANS Institute Blog
See now
Unveiling the 2024 SANS | GIAC Cyber Workforce Research Report: Building and Sustaining Mid-Level Cybersecurity Roles. Featured in SANS Institute Blog
+1 more appearances Login to view media
Education
1996 - 2000
Bachelor
James Madison University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other SANS Institute Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Danielle. Free, 10 seconds.