Danika Cummins

Energizer
DISC Type : I

Consumer Growth and High Value Product Lead, ANZ at Uber

Greater Sydney Area, Australia

Overview

Danika is a strategic product and growth leader at Uber, managing consumer growth and high-value products in the ANZ region. With a background as an EY management consultant and a law degree from The Australian National University, she has deep experience in P&L ownership and market expansion.

Outside of work, Danika shows a strong interest in social causes and employee wellbeing. She actively supports community initiatives like the Red Cross, champions women in technology, and has facilitated discussions on making flexible working arrangements successful for employees.

Danika began her career as a litigation lawyer before transitioning into management consulting and ultimately becoming a product strategy leader at Uber.

Personality Overview

Believer

Big Picture Person

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Consumer Growth Strategy
Leads Uber's ANZ consumer growth, driving platform expansion through cross-functional initiatives across operations, product, and marketing.
Product P&L Management
Holds P&L ownership for a $1B+ product portfolio, managing investment, strategy, product launches, and growth initiatives for Uber's mobility offerings.
International Market Expansion
Successfully launched Uber Train into its first international market and develops global expansion strategies to achieve product-market fit in new regions.

Media Appearances

Danika has no verified media appearances

Work History

10-2025
Consumer Growth and High Value Product Lead, ANZ at Uber
2-2025 - 3-2026
Consumer Growth and Experience Lead, ANZ at Uber
5-2024 - 2-2025
New Mobility Lead, UK at Uber
3-2023 - 5-2024
Product Portfolio Lead at Uber
5-2021 - 4-2023
Senior Manager, Strategy and Operations - Product Portfolio at Uber

Education

2012 - 2015
Bachelor's Degree from The Australian National University
2016 - 2016
Graduate Diploma of Legal Practice from The College of Law Australia

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Sydney Area, Australia Job Level : N/A Designation : Consumer Growth and High Value Product Lead, ANZ at Uber
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Insights For Selling To Danika

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danika is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Danika

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Danika move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Danika take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Danika

Personality Compatibility


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