Danny Clarke

Inspirer
DISC Type : di

Senior Principal Account Technology Strategist - ISV/ASP at Cloud Software Group

Hove, England, United Kingdom

Overview

Danny is a technology strategist with over 20 years of experience in the End-User Computing industry. A graduate of De Montfort University, he founded and ran a successful consultancy, add3, for 13 years before joining Citrix. He focuses on aligning technology with customers long-term business objectives.

He has a keen interest in the potential for technology to have a positive human impact, such as using AI to help individuals with paralysis regain the ability to speak. Danny also actively recommends and supports former colleagues in their career progression.

He received an innovation award for creating tooling that helps customers calculate costs, savings, and ROI when using Citrix Cloud with Microsoft AVD.

Personality Overview

Charming & Persuasive

Generous

Achievment Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Customer ROI
Received multiple awards for creating cost estimators and tools that demonstrate the financial value and ROI of technology solutions for customers.
Application Virtualization
As the founder of add3 and one of the UK's first certified App-V consultants, he has deep expertise in application virtualization and transformation.
EUC Strategy
His career spans over two decades in the EUC industry, holding strategic roles focused on helping clients with their end-user computing technology.

Media Appearances

Danny has no verified media appearances

Work History

3-2025
Senior Principal Account Technology Strategist - ISV/ASP at Cloud Software Group
2-2023 - 3-2025
Principal Account Technology Strategist at Cloud Software Group
3-2022 - 3-2023
Principal Sales Engineer, FS&I at Citrix
10-2020 - 3-2022
Lead Sales Engineer, FS&I at Citrix
6-2018 - 10-2020
Senior Sales Engineer at Citrix

Education

1991 - 1994
BSc (Hons) from De Montfort University
1989 - 1991
BTEC from Southampton Tech College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Hove, England, United Kingdom Job Level : Junior Designation : Senior Principal Account Technology Strategist - ISV/ASP at Cloud Software Group
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Insights For Selling To Danny

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danny is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Danny

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Danny move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Danny take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Danny

Personality Compatibility


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