Danny Clarke in

Danny Clarke

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Senior Principal Account Technology Strategist - ISV/ASP at Cloud Software Group
📍 Hove, England, United Kingdom

Danny is a technology strategist with over 20 years of experience in the End-User Computing industry. A graduate of De Montfort University, he founded and ran a successful consultancy, add3, for 13 years before joining Citrix. He focuses on aligning technology with customers long-term business objectives.

He has a keen interest in the potential for technology to have a positive human impact, such as using AI to help individuals with paralysis regain the ability to speak. Danny also actively recommends and supports former colleagues in their career progression.

He received an innovation award for creating tooling that helps customers calculate costs, savings, and ROI when using Citrix Cloud with Microsoft AVD.

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Experience
10 Years
Current Role
Senior Principal Account Technology Strategist - ISV/ASP
Job Level
Junior
Location
Hove, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Danny cares about

Customer ROI
Received multiple awards for creating cost estimators and tools that demonstrate the financial value and ROI of technology solutions for customers.
Application Virtualization
As the founder of add3 and one of the UK's first certified App-V consultants, he has deep expertise in application virtualization and transformation.
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Career

Work history

3-2025
Senior Principal Account Technology Strategist - ISV/ASP
Cloud Software Group
2-2023 - 3-2025
Principal Account Technology Strategist
Cloud Software Group
3-2022 - 3-2023
Principal Sales Engineer, FS&I
Citrix
10-2020 - 3-2022
Lead Sales Engineer, FS&I
Citrix
6-2018 - 10-2020
Senior Sales Engineer
Citrix
In the press

Media appearances

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Education
1991 - 1994
BSc (Hons)
De Montfort University
1989 - 1991
BTEC
Southampton Tech College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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