Danus Chidambaram

Observer
DISC Type : ic

Senior Director - Enterprise architecture at Mars

Slough, England, United Kingdom

Overview

Danus Chidambaram is the Senior Director of Enterprise Architecture at Mars, where he leads the architecture team. With a background in computer science from Coventry University and a TOGAF certification, he specializes in API-led integration to drive digital transformation through data, analytics, and AI.

Outside of his technical leadership, Danus is passionate about the welfare of pets. He enjoys traveling with his dog and expresses great pride in the work Mars Petcare does to support animals and their owners through innovative digital solutions.

He is dedicated to leveraging technology to create digital solutions that benefit both humans and pets.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Digital Pet Solutions
His personal headline is "Helping humans and pets via digital solutions" and he frequently posts about his pride in Mars Petcare's mission.
API & AI Integration
Leads global efforts in API-led integration to fuel AI-led digital transformation at Mars and has shared interests in AI replacing traditional API development.
Team Collaboration
He recently organized a multi-day offsite event for his team focused on "high performance collaboration" to brainstorm and plan for the future.

Media Appearances

Danus has no verified media appearances

Work History

5-2025
Senior Director - Enterprise architecture at Mars
11-2018
Director of architecture - Digital solutions at Mars
10-2015 - 10-2018
Enterprise Architecture at Reckitt
10-2009 - 9-2015
SAP Integration at GlaxoSmithKline
PI consultant at Accenture @ Unilever

Education

Computer sceince from Coventry University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Slough, England, United Kingdom Job Level : Senior Designation : Senior Director - Enterprise architecture at Mars
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Insights For Selling To Danus

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danus is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Danus

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Danus move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Danus take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Danus

Personality Compatibility


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