Veronika Lutfullina in

Veronika Lutfullina

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Global Data Governance Director (Pet Nutrition) at Mars
📍 Alpharetta, Georgia, United States

Veronika is a Data and AI leader with 14 years of experience, specializing in digital transformation for major retail and CPG companies. Holding an Executive MBA from Georgia Tech, she excels at building data offices from scratch and creating scalable data foundations that drive significant business growth.

Guided by a core "people first" principle, Veronika is passionate about turning resistance into engagement and helping teams feel confident. She recently participated in a Georgia Tech international residency, meeting with senior leaders from top global tech companies in Asia to gain insights into future technology trends.

She has generated over $15 million in business value across her roles at Mars and Leroy Merlin by launching ML products and data-driven initiatives.

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Experience
13 Years
Current Role
Global Data Governance Director (Pet Nutrition)
Job Level
Mid-senior
Location
Alpharetta, Georgia, United States
Personality Overview

How Veronika shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Veronika cares about

Data-Driven Value
She has a proven record of generating millions of dollars in business value by launching machine learning products and cost-saving initiatives at Mars and Leroy Merlin.
People-First Leadership
This is a core principle she highlights in her professional philosophy, focusing on creating positive engagement and ensuring people feel confident and happy in their roles.
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Career

Work history

10-2024
Global Data Governance Director (Pet Nutrition)
Mars
10-2022 - 11-2024
Global Data Product Design Leader (Pet Nutrition)
Mars
7-2020 - 10-2022
Regional Chief Data Officer (Pet Nutrition)
Mars
12-2018 - 7-2020
Head of Big Data
Leroy Merlin
8-2015 - 12-2018
Head of Digital Analytics
Leroy Merlin
In the press

Media appearances

How data can help us End Pet Homelessness. Featured in Mars, Incorporated
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Education
8-2024 - 12-2025
Executive MBA
Georgia Tech Scheller College of Business
2020 - 2023
Marketing Management
A1 Business School MBA General
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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