Veronika Lutfullina

Judge
DISC Type : Dc

Global Data Governance Director (Pet Nutrition) at Mars

Alpharetta, Georgia, United States

Overview

Veronika is a Data and AI leader with 14 years of experience, specializing in digital transformation for major retail and CPG companies. Holding an Executive MBA from Georgia Tech, she excels at building data offices from scratch and creating scalable data foundations that drive significant business growth.

Guided by a core "people first" principle, Veronika is passionate about turning resistance into engagement and helping teams feel confident. She recently participated in a Georgia Tech international residency, meeting with senior leaders from top global tech companies in Asia to gain insights into future technology trends.

She has generated over $15 million in business value across her roles at Mars and Leroy Merlin by launching ML products and data-driven initiatives.

Personality Overview

Demanding

Objective Thinker

Quality Focused

They respond well to strong and respectful communication.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Data-Driven Value
She has a proven record of generating millions of dollars in business value by launching machine learning products and cost-saving initiatives at Mars and Leroy Merlin.
People-First Leadership
This is a core principle she highlights in her professional philosophy, focusing on creating positive engagement and ensuring people feel confident and happy in their roles.
Digital Transformation
Her career is focused on driving digital transformation in large CPG and retail companies not born into the digital world, building scalable and reusable data foundations.

Media Appearances

How data can help us End Pet Homelessness. Featured in Mars, Incorporated

See Now

Work History

10-2024
Global Data Governance Director (Pet Nutrition) at Mars
10-2022 - 11-2024
Global Data Product Design Leader (Pet Nutrition) at Mars
7-2020 - 10-2022
Regional Chief Data Officer (Pet Nutrition) at Mars
12-2018 - 7-2020
Head of Big Data at Leroy Merlin
8-2015 - 12-2018
Head of Digital Analytics at Leroy Merlin

Education

8-2024 - 12-2025
Executive MBA from Georgia Tech Scheller College of Business
2020 - 2023
Marketing Management from A1 Business School MBA General

More Information

Social Presence :

Prographics :

Exp : 13 Location : Alpharetta, Georgia, United States Job Level : Mid-senior Designation : Global Data Governance Director (Pet Nutrition) at Mars
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Insights For Selling To Veronika

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Veronika is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Veronika

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Veronika move?

  • If convinced, they can reach decisions quite fast.
  • Can Veronika take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Veronika

Personality Compatibility


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