Daria Kendall Willis, MBA

Trailblazer
DISC Type : DI

Sr. Director, Value Consulting & Commercial Excellence at LiveRamp

San Francisco Bay Area, United States

Overview

Daria Kendall Willis is a commercial leader at LiveRamp with over 15 years of experience in marketing technology, data collaboration, and revenue operations. She holds an MBA from the University of San Francisco. Colleagues consistently describe her as strategic, dedicated, and action-oriented.

She won the "Most Epic" award at Pandora for managing their largest media campaign and grew a book of business by 500% year-over-year at Liftoff.

Personality Overview

Friendly But Fast

Informal

Assertive

A combination of speed and relationship gets the best response from them.  They will fight for you if they come to believe in you. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Data Collaboration
Her role at LiveRamp is centered on helping partners leverage privacy-centric data collaboration tools and she previously led the Safe Haven solutions team.
Revenue Enablement
As a Senior Director, she is directly responsible for the Revenue Enablement function and has recently posted about hiring for this team.
Commercial Excellence
Her current title includes Commercial Excellence, where she spearheads projects to enhance operational efficiency, improve deal closure rates, and streamline processes.

Media Appearances

Daria has no verified media appearances

Work History

6-2024
Sr. Director, Value Consulting & Commercial Excellence at LiveRamp
1-2023 - 6-2024
RVP, Specialists & Sales Excellence at LiveRamp
12-2021 - 1-2023
Regional Vice President, Head of Safe Haven Solutions Specialists at LiveRamp
1-2016 - 11-2016
Sr. Customer Success Manager at Liftoff, Inc.
9-2014 - 12-2015
Senior Client Strategist at Drawbridge, Inc.

Education

Master of Business Administration (M.B.A.) from University of San Francisco
BA from University of California, Irvine

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Sr. Director, Value Consulting & Commercial Excellence at LiveRamp
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Insights For Selling To Daria Kendall

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Give them control of the sales process
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daria Kendall is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Daria Kendall

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Daria Kendall move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Daria Kendall take some risk or not?

  • If necessary, they will be ready to take risks.

You And Daria Kendall

Personality Compatibility


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