Darin Reffitt

Initiator
DISC Type : Di

Director, Product Marketing, Core Applications at Guidewire Software

Dallas-Fort Worth Metroplex, United States

Overview

Darin Reffitt is the Director of Product Marketing for Core Applications at Guidewire, specializing in the Insurtech sector. He is a frequent public speaker and author on topics like product positioning and modern claims management. Described as a creative thought leader and strong communicator, he holds an MBA from St. Josephs University.

Outside of work, Darin is a passionate volunteer, having earned multiple awards for his contributions to the Insurance Accounting & Systems Association (IASA). He is a voracious reader, an aspiring golfer, and is passionate about Diversity, Equity, and Inclusion (DEI).

Unique fact: The slogan for his former marketing consulting firm was a registered trademark: "Dont settle for half-brained marketing. ®"

Personality Overview

Confident

Impact-Oriented

Conviction Driven

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Product Positioning
He recently spoke about positioning competing products and his blog posts focus on effectively marketing Guidewire's InsuranceNow platform.
Insurtech Core Systems
His work and writing center on core insurance platforms like Policy, Billing, and Claims, focusing on implementation speed and cloud automation.
Sales Enablement
A recent speaker engagement focused on how product marketing and sales enablement teams can partner to drive revenue more effectively.

Media Appearances

Darin has no verified media appearances

Work History

2-2020
Director, Product Marketing, Core Applications at Guidewire Software
8-2018
Co-Founder (Volunteer) at BlueBrook.ai
6-2017 - 9-2019
VP of Marketing at SPLICE Software
2-2017 - 2-2020
President at Marketing Intelligents
2-2015 - 12-2016
Market Expert - Content Contributor with Business.com at Business.com Media, Inc

Education

2002 - 2005
MBA from Saint Joseph's University - Erivan K. Haub School of Business
1997 - 2001
BBA from Ursinus College

More Information

Social Presence :

Prographics :

Exp : 26 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Director, Product Marketing, Core Applications at Guidewire Software
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Insights For Selling To Darin

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darin is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Darin

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Darin move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Darin take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Darin

Personality Compatibility


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