Steven Choi in

Steven Choi

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Principal, Product Marketing at TransUnion
📍 Austin, Texas, United States

Steven Choi is a product marketing leader specializing in data-powered advertising and go-to-market strategy for major global brands. An alumnus of the NYU Stern School of Business, he has a broad background in sales enablement, customer success, and demand generation. Colleagues describe him as an excellent, well-rounded, and proactive partner.

He is passionate about demystifying complex technical concepts and ensuring customer value is central to all marketing strategies. He is also a thought leader on career progression within product marketing, having led industry discussions on the subject.

Unique fact: He recently led a roundtable for industry leaders titled, "ARE YOU SURE YOU WANT TO BE A MANAGER? ? ? "

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Experience
8 Years
Current Role
Principal, Product Marketing
Job Level
Middle
Location
Austin, Texas, United States
Personality Overview

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Communication Style
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Priorities

Topics Steven cares about

GTM Strategy
His professional focus is on bringing products to market effectively, with customer value at the core of his go-to-market strategies.
Data & Analytics
He helps tell the story of data-powered advertising and focuses on demystifying complex technical concepts for large organizations in the ad tech and healthcare spaces.
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Career

Work history

9-2025
Principal, Product Marketing
TransUnion
4-2025 - 8-2025
Director of Product Marketing
Savant Labs
2023 - 2024
Director of Product Marketing
LiveRamp
2022 - 2023
Lead Product Marketing Manager, Data Activation
LiveRamp
2021 - 2022
Senior Product Marketing Manager
MediaMath
In the press

Media appearances

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Education
Bachelor of Science - BS
NYU Stern School of Business
Education details unavailable
Product Marketing Alliance
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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