Steven Choi

Enigma
DISC Type : dic

Principal, Product Marketing at TransUnion

Austin, Texas, United States

Overview

Steven Choi is a product marketing leader specializing in data-powered advertising and go-to-market strategy for major global brands. An alumnus of the NYU Stern School of Business, he has a broad background in sales enablement, customer success, and demand generation. Colleagues describe him as an excellent, well-rounded, and proactive partner.

He is passionate about demystifying complex technical concepts and ensuring customer value is central to all marketing strategies. He is also a thought leader on career progression within product marketing, having led industry discussions on the subject.

Unique fact: He recently led a roundtable for industry leaders titled, "ARE YOU SURE YOU WANT TO BE A MANAGER? ? ? "

Personality Overview

Friendly Yet Blunt

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

GTM Strategy
His professional focus is on bringing products to market effectively, with customer value at the core of his go-to-market strategies.
Data & Analytics
He helps tell the story of data-powered advertising and focuses on demystifying complex technical concepts for large organizations in the ad tech and healthcare spaces.
PMM Leadership
He led a roundtable at a Product Marketing Alliance summit discussing the challenges and realities of managing product marketing teams.

Media Appearances

Steven has no verified media appearances

Work History

9-2025
Principal, Product Marketing at TransUnion
4-2025 - 8-2025
Director of Product Marketing at Savant Labs
2023 - 2024
Director of Product Marketing at LiveRamp
2022 - 2023
Lead Product Marketing Manager, Data Activation at LiveRamp
2021 - 2022
Senior Product Marketing Manager at MediaMath

Education

Bachelor of Science - BS from NYU Stern School of Business
Education details unavailable from Product Marketing Alliance

More Information

Social Presence :

Prographics :

Exp : 8 Location : Austin, Texas, United States Job Level : Middle Designation : Principal, Product Marketing at TransUnion
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Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Steven

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Steven take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Steven

Personality Compatibility


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