Steven Choi is a product marketing leader specializing in data-powered advertising and go-to-market strategy for major global brands. An alumnus of the NYU Stern School of Business, he has a broad background in sales enablement, customer success, and demand generation. Colleagues describe him as an excellent, well-rounded, and proactive partner.
He is passionate about demystifying complex technical concepts and ensuring customer value is central to all marketing strategies. He is also a thought leader on career progression within product marketing, having led industry discussions on the subject.
Unique fact: He recently led a roundtable for industry leaders titled, "ARE YOU SURE YOU WANT TO BE A MANAGER? ? ? "
Read the full overview →They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are likely to ask many questions and look heavily for supporting proof as well as information.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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