Steven Choi in

Steven Choi

Enigma · DISC type dic
Principal, Product Marketing at TransUnion
📍 Austin, Texas, United States

Steven Choi is a product marketing leader specializing in data-powered advertising and go-to-market strategy for major global brands. An alumnus of the NYU Stern School of Business, he has a broad background in sales enablement, customer success, and demand generation. Colleagues describe him as an excellent, well-rounded, and proactive partner.

He is passionate about demystifying complex technical concepts and ensuring customer value is central to all marketing strategies. He is also a thought leader on career progression within product marketing, having led industry discussions on the subject.

Unique fact: He recently led a roundtable for industry leaders titled, "ARE YOU SURE YOU WANT TO BE A MANAGER? ? ? "

Read the full overview →
Experience
8 Years
Current Role
Principal, Product Marketing
Job Level
Middle
Location
Austin, Texas, United States
Personality Overview

How Steven shows up

Friendly Yet Blunt
Persuasive & Assertive
Challenger

They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are likely to ask many questions and look heavily for supporting proof as well as information.

Priorities

Topics Steven cares about

GTM Strategy
His professional focus is on bringing products to market effectively, with customer value at the core of his go-to-market strategies.
Data & Analytics
He helps tell the story of data-powered advertising and focuses on demystifying complex technical concepts for large organizations in the ad tech and healthcare spaces.
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Career

Work history

9-2025
Principal, Product Marketing
TransUnion
4-2025 - 8-2025
Director of Product Marketing
Savant Labs
2023 - 2024
Director of Product Marketing
LiveRamp
2022 - 2023
Lead Product Marketing Manager, Data Activation
LiveRamp
2021 - 2022
Senior Product Marketing Manager
MediaMath
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Science - BS
NYU Stern School of Business
Education details unavailable
Product Marketing Alliance
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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