Dario Safaric

Inquisitor
DISC Type : Ic

Co-Founder and Chief Creative Officer at Geno Kids

Croatia

Overview

Dario Safaric is the Founder and Chairman of NEXT Pharma Summit, an organization dedicated to challenging the status quo in the pharmaceutical industry. Leveraging his background in global marketing and sales, he creates progressive, cross-functional events. He holds undergraduate and graduate degrees in Entrepreneurship from VERN University.

As a passionate entrepreneur, Dario is dedicated to transforming standard industry conferences into engaging, festival-like experiences. He focuses on building a community and a movement, not just a series of events. His dynamic approach aims to foster bold ideas, collaboration, and genuine innovation within the pharma space.

Unique fact: Early in his career, he turned down a job offer from a world-famous sports car brand to help expand his familys business.

Personality Overview

Assertive

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Pharma Innovation
His core mission is to provoke new thinking and make the pharmaceutical industry more progressive through his NEXT Pharma events.
AI in Healthcare
He organizes dedicated conferences, such as NEXT CX & AI, focused on the integration and future impact of artificial intelligence in the pharmaceutical sector.
Event Experience Design
He actively works to transform traditional corporate events into memorable "festivals" that foster better engagement through formats like Oxford-style debates and fishbowl discussions.

Media Appearances

Day 1 - Opening remarks by Dario Safaric, Chairman at NEXT Pharma Summit. Featured in YouTube

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Opening remarks by Dario Safaric, Chairman at NEXT Pharma Summit. Featured in YouTube

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Work History

3-2021 - 4-2023
Co-Founder and Chief Creative Officer at Geno Kids
6-2018
Chairman at NEXT Pharma Summit
1-2015 - 6-2018
VP of Marketing at StoryPad
10-2009 - 2-2015
Country Manager at Media-soft d.o.o.
8-2009 - 7-2025
VP of Sales and Marketing at Media-soft d.o.o.

Education

Education details unavailable from University of Applied sciences, Vern, Zagreb

More Information

Social Presence :

Prographics :

Exp : N/A Location : Croatia Job Level : N/A Designation : Co-Founder and Chief Creative Officer at Geno Kids
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Insights For Selling To Dario

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dario is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Dario

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Dario move?

  • They like to analyze well and then make their decisions.
  • Can Dario take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Dario

Personality Compatibility


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