Dariya Lopukhina

Inquirer
DISC Type : cd

Digital Marketer at Krononsoft

Minsk, Belarus

Overview

Dariya is a content and digital marketing strategist with over 12 years of experience in the IT sector. She specializes in creating impactful web copy, case studies, and email campaigns, using tools like HubSpot, SEMrush, and Google Analytics. She holds a Masters degree from Donetsk State University of Management and is described as an "amazing marketing strategist".

Beyond her core marketing roles, Dariya is a prolific writer and contributor to numerous online publications, including eLearning Industry, ReadWrite, and Thrive Global. She has authored articles on topics ranging from educational technology and blended learning to the impact of big data and machine learning on various industries.

She is a published author on how technology is transforming the commercial real estate and property management sectors.

Personality Overview

ROI Conscious

Demanding

Hard To Convince

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

AI in Marketing
Her recent posts focus on how AI is changing marketing, noting a shift from keyword density to becoming a trusted source for AI engines to surface.
B2B Content Strategy
Her experience is focused on B2B organizations, and she recently highlighted the growing importance of LinkedIn for generating quality leads and conversations.
User Experience (UX)
She lists UX writing as a specific passion, indicating a focus on creating clear, user-centric content that improves the overall digital experience.

Media Appearances

Dariya has no verified media appearances

Work History

9-2025
Digital Marketer at Krononsoft
1-2025 - 8-2025
Freelance Digital Marketer at Freelance
8-2022 - 12-2024
Digital Marketing Manager at Forte DGTL
8-2021 - 12-2024
Content Marketer at Forte Group
5-2020 - 8-2021
Freelance Content Marketer at Freelancing

Education

1996 - 2001
Master's degree from Donetsk State University of Management

More Information

Social Presence :

Prographics :

Exp : 5 Location : Minsk, Belarus Job Level : N/A Designation : Digital Marketer at Krononsoft
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Insights For Selling To Dariya

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dariya is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Dariya

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Dariya move?

  • Their decision making speed is somewhere in the middle.
  • Can Dariya take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Dariya

Personality Compatibility


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