Dariya Lopukhina in

Dariya Lopukhina

Inquirer · DISC type cd
Digital Marketer at Krononsoft
📍 Minsk, Belarus

Dariya is a content and digital marketing strategist with over 12 years of experience in the IT sector. She specializes in creating impactful web copy, case studies, and email campaigns, using tools like HubSpot, SEMrush, and Google Analytics. She holds a Masters degree from Donetsk State University of Management and is described as an "amazing marketing strategist".

Beyond her core marketing roles, Dariya is a prolific writer and contributor to numerous online publications, including eLearning Industry, ReadWrite, and Thrive Global. She has authored articles on topics ranging from educational technology and blended learning to the impact of big data and machine learning on various industries.

She is a published author on how technology is transforming the commercial real estate and property management sectors.

Read the full overview →
Experience
5 Years
Current Role
Digital Marketer
Location
Minsk, Belarus
Personality Overview

How Dariya shows up

ROI Conscious
Demanding
Hard To Convince

They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Priorities

Topics Dariya cares about

AI in Marketing
Her recent posts focus on how AI is changing marketing, noting a shift from keyword density to becoming a trusted source for AI engines to surface.
B2B Content Strategy
Her experience is focused on B2B organizations, and she recently highlighted the growing importance of LinkedIn for generating quality leads and conversations.
+5 more topics Login to view topics
Career

Work history

9-2025
Digital Marketer
Krononsoft
1-2025 - 8-2025
Freelance Digital Marketer
Freelance
8-2022 - 12-2024
Digital Marketing Manager
Forte DGTL
8-2021 - 12-2024
Content Marketer
Forte Group
5-2020 - 8-2021
Freelance Content Marketer
Freelancing
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1996 - 2001
Master's degree
Donetsk State University of Management
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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