Darren Cleary

Questioner
DISC Type : c

Director at Water Services Association of Australia (WSAA)

Australia

Overview

Darren Cleary is the Managing Director of Sydney Water, bringing extensive experience from his previous leadership at Hunter Water. An accomplished water professional with a Masters in Engineering Management, he has a strong background in strategic planning, infrastructure delivery, and asset management, notably overseeing the development of the Belmont Desalination Plant.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Water Security
He led major initiatives to strengthen the Hunter Region's water security, including the development of the Lower Hunter Water Security Plan.
Infrastructure Delivery
Oversaw a $1 billion capital program and the construction of the Belmont Desalination Plant, the region's first new water source in 30 years.
Water Sector Innovation
Committed to fostering a culture of innovation and has participated in panels discussing how leadership drives innovation across the Australian water sector.

Media Appearances

A statement from Darren Cleary. Featured in Hunter Water

See Now

Work History

12-2025
Director at Water Services Association of Australia (WSAA)
11-2025
Managing Director at Sydney Water
4-2020 - 10-2025
Managing Director at Hunter Water
10-2017 - 3-2020
Chief Investment Officer at Hunter Water
12-2012 - 10-2017
Chief Operating Officer at Hunter Water

Education

Company Directors Course from Australian Institute of Company Directors
1998 - 2000
Masters of Engineering Management from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 13 Location : Australia Job Level : Mid-senior Designation : Director at Water Services Association of Australia (WSAA)
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Insights For Selling To Darren

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darren is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Darren

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Darren move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Darren take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Darren

Personality Compatibility


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