Darren LI

Examiner
DISC Type : cs

Global Head of Brand & Marketing, GTM at Robosen Robotics

Shenzhen, Guangdong, China

Overview

Darren has no verified overview

Personality Overview

Process Oriented

Overcautious

Tough To Convince

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Darren has no verified topics they care about

Media Appearances

Darren has no verified media appearances

Work History

10-2021
Global Head of Brand & Marketing, GTM at Robosen Robotics
12-2018 - 5-2020
Global Head of Marketing, Enterprise BU at DJI
1-2018 - 12-2018
Head of Consumer BU, Committee Member at DJI
3-2017 - 12-2017
Head of Consumer Marketing (Phantom & Mavic) at DJI
12-2016 - 3-2017
FP&A and Finance BP, Management Rotation at DJI

Education

2011 - 2013
MS from The Hong Kong Polytechnic University
2007 - 2011
BS from Hong Kong Baptist University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Shenzhen, Guangdong, China Job Level : Mid-senior Designation : Global Head of Brand & Marketing, GTM at Robosen Robotics
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Insights For Selling To Darren

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darren is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Darren

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Darren move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Darren take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Darren

Personality Compatibility


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