Darren Sloof in

Darren Sloof

Critic · DISC type C
Chief Executive Officer at AirPurity UK
📍 Greater Cambridge Area, United Kingdom

Darren Sloof is the CEO & Founder of AirPurity UK, focused on developing air quality technology to reduce risks within the NHS. A graduate of Stamford International University, his background is in commercial finance and marketing. He is now a Fellow at the NHS Innovation Accelerator, driving change in healthcare.

Darren is an out-of-the-box thinker who enjoys managing projects from the initial concept through to final delivery. He has a keen interest in major corporations like Unilever and GSK, reflecting an awareness of large-scale business operations and innovation beyond his immediate sector.

Despite not having a background in microbiology or engineering, he successfully became a Fellow at the NHS Innovation Accelerator.

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Experience
20 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Greater Cambridge Area, United Kingdom
Personality Overview

How Darren shows up

Critic
Information Seeker
ROI Driven

It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Priorities

Topics Darren cares about

Healthcare Innovation
As a Fellow at the NHS Innovation Accelerator, he is dedicated to bringing new technology and non-traditional perspectives to solve challenges in the healthcare industry.
Airborne Risks
His company's mission is to advance knowledge of airborne risks. He frequently posts about the impact of poor air quality on respiratory health and infection control.
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Career

Work history

12-2020
Chief Executive Officer
AirPurity UK
4-2019 - 12-2020
Global Pricing & Marketing Manager
Johnson Matthey
11-2016 - 4-2019
Regional Commercial Finance
Johnson Matthey
11-2012 - 11-2016
Commercial Finance Manager
Americk packaging
8-2010 - 11-2012
National Business Manager
ASSOCIATED WASTE GROUP LTD
In the press

Media appearances

Completion of Pioneering Air‑Cleaning Research – East London NHS Foundation Trust (quotes from Darren Sloof, CEO, AirPurity UK). Featured in East London NHS Foundation Trust
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Education
9-2006 - 9-2010
Bachelor of Business Administration - BBA
Stamford International University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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