Darren Sloof

Critic
DISC Type : C

Chief Executive Officer at AirPurity UK

Greater Cambridge Area, United Kingdom

Overview

Darren Sloof is the CEO & Founder of AirPurity UK, focused on developing air quality technology to reduce risks within the NHS. A graduate of Stamford International University, his background is in commercial finance and marketing. He is now a Fellow at the NHS Innovation Accelerator, driving change in healthcare.

Darren is an out-of-the-box thinker who enjoys managing projects from the initial concept through to final delivery. He has a keen interest in major corporations like Unilever and GSK, reflecting an awareness of large-scale business operations and innovation beyond his immediate sector.

Despite not having a background in microbiology or engineering, he successfully became a Fellow at the NHS Innovation Accelerator.

Personality Overview

Critic

Information Seeker

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Healthcare Innovation
As a Fellow at the NHS Innovation Accelerator, he is dedicated to bringing new technology and non-traditional perspectives to solve challenges in the healthcare industry.
Airborne Risks
His company's mission is to advance knowledge of airborne risks. He frequently posts about the impact of poor air quality on respiratory health and infection control.
NHS Technology
He is actively partnering with the NHS to develop and implement technology that can improve patient safety and operational efficiency within healthcare facilities.

Media Appearances

Completion of Pioneering Air‑Cleaning Research – East London NHS Foundation Trust (quotes from Darren Sloof, CEO, AirPurity UK). Featured in East London NHS Foundation Trust

See Now

Work History

12-2020
Chief Executive Officer at AirPurity UK
4-2019 - 12-2020
Global Pricing & Marketing Manager at Johnson Matthey
11-2016 - 4-2019
Regional Commercial Finance at Johnson Matthey
11-2012 - 11-2016
Commercial Finance Manager at Americk packaging
8-2010 - 11-2012
National Business Manager at ASSOCIATED WASTE GROUP LTD

Education

9-2006 - 9-2010
Bachelor of Business Administration - BBA from Stamford International University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Cambridge Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at AirPurity UK
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Insights For Selling To Darren

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darren is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Darren

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Darren move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Darren take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Darren

Personality Compatibility


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