David F.

Evaluator
DISC Type : DSC

Founder & Performance Marketing Director at Profitable Sites

Braintree, England, United Kingdom

Overview

David is a profit-driven marketing director with over 20 years of expertise in SEO and PPC. He specializes in scaling e-commerce and lead-generation businesses for UK and US owner-operators. He holds certifications in AI-powered Shopping and Google Ads Display, and has helped a client grow from £100, 000 to over £10, 000, 000.

There is no publicly available information about his personal life.

He personally guarantees a return on investment for his clients; if agreed-upon targets are not met, they do not pay the full management fee.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Guaranteed ROI
His core value proposition is a profit guarantee for clients, making ROI the central theme of his professional focus and marketing.
Google Ads Strategy
He frequently posts about advanced Google Ads tactics, including AI-powered features like Performance Max, AI Max, and strategies for peak seasons like Black Friday.
E-commerce Scaling
He has a proven track record of scaling e-commerce brands, having driven £35M in revenue for a jewellery company primarily through Google Ads.

Media Appearances

David has no verified media appearances

Work History

1-2013
Founder & Performance Marketing Director at Profitable Sites
1-2012 - 1-2013
Head of SEO at Absolute Digital Media
12-2010 - 1-2012
SEO Manager at Aceville Publications Ltd
11-2007 - 12-2010
SEO Consultant at Smart Traffic

Education

Education details unavailable from Bishops Stortford College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Braintree, England, United Kingdom Job Level : Leadership Designation : Founder & Performance Marketing Director at Profitable Sites
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from David

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can David take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And David

Personality Compatibility


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