Darren Wells CEng MIMechE

Examiner
DISC Type : cs

Head Of Engineering at Lawrence David Group

City Of Peterborough, England, United Kingdom

Overview

Darren Wells is the Head of Engineering at Lawrence David Group, leading with a strong background in the transportation and trucking industry. He is a Chartered Engineer with deep expertise in Computer-Aided Design (CAD), continuous improvement, and bespoke product development for commercial vehicles.

His specialized degree in Automotive Engineering with Motorsport from the University of Hertfordshire suggests a significant personal passion for high-performance vehicles and racing technology, blending his professional expertise with a core personal interest.

He has a proven track record of designing for safety, having previously redesigned a standard trailer access step to enhance user protection.

Personality Overview

Process Oriented

Status Quo Seeker

Late Adopter

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Bespoke Vehicle Design
Has extensive experience designing bespoke products for truck and trailer applications, including custom storage systems and specialized tail lift solutions for unique client needs.
Staff Upskilling
He publicly supports using the Apprenticeship Levy to up-skill staff, indicating a focus on developing team members' capabilities and investing in their professional growth.
Motorsport Technology
His university degree specifically focused on Automotive Engineering with Motorsport, pointing to a genuine passion for high-performance vehicle engineering and technology.

Media Appearances

Darren has no verified media appearances

Work History

11-2019
Head Of Engineering at Lawrence David Group
12-2016 - 11-2019
Engineering Manager at Lawrence David Group
7-2011 - 12-2016
Technical Engineer at Lawrence David Group
6-2010 - 6-2011
Mechanical Design Engineer at Ratcliff Palfinger
6-2009 - 5-2010
Mechanical Design Engineer at Phase 2 Microwave Limited

Education

2004 - 2009
Automotive Engineering with Motorsport from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 16 Location : City Of Peterborough, England, United Kingdom Job Level : Mid-senior Designation : Head Of Engineering at Lawrence David Group
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Insights For Selling To Darren

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darren is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Darren

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Darren move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Darren take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Darren

Personality Compatibility


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