Darren York

Energizer
DISC Type : I

VP - Business Management at CardWorks

Greater Orlando, United States

Overview

Darren York is a seasoned leader with over 15 years of executive experience at the intersection of technical strategy and business operations in the finance industry. A University of Florida graduate, he has driven high-value results at CardWorks, Dataline Systems, Microsoft, and Citrix. Colleagues describe him as methodical, honest, and having high personal integrity.

As a designated Critical Situation engineer at Microsoft, he was entrusted with supporting Fortune 500 customers during technically or politically critical events.

Personality Overview

Full Of Energy

Relationship Oriented

Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Financial Process Automation
As CEO of Dataline, he specialized in converting legacy manual banking processes into automated, high-accuracy, and low-cost solutions to drive business value.
Enterprise Technology
Previously led enterprise quality assurance and scalability testing for over 500 servers at Citrix and provided enterprise-level support for Microsoft Exchange.
Data-Driven Strategy
Leverages 25 years of expertise in data technologies and management solutions to enhance company performance and orchestrate strategic planning in the financial sector.

Media Appearances

Darren has no verified media appearances

Work History

1-2023
VP - Business Management at CardWorks
1-2021 - 12-2024
Chief Executive Officer at Dataline Systems, LLC
1-2019 - 1-2021
Chief Operating Officer at Dataline Systems, LLC
4-2007 - 1-2019
Vice President at Dataline Systems, LLC
12-2003 - 4-2007
Lead Software Test Engineer at Citrix Systems, Inc.

Education

1997 - 1999
Bachelor of Science - BS from University of Florida - Warrington College of Business

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Orlando, United States Job Level : Senior Designation : VP - Business Management at CardWorks
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Insights For Selling To Darren

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Talk about their team and how your product will help them do things better and easier
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darren is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Darren

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Darren move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Darren take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Darren

Personality Compatibility


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