Darrin Samaha

Organizer
DISC Type : Sd

VP of Marketing at Parker's Kitchen

Chelsea, Massachusetts, United States

Overview

Darrin is the VP of Marketing at Parkers Kitchen, leveraging over 20 years of experience to drive brand growth and customer loyalty. An MBA graduate from Northwesterns Kellogg School, he previously led marketing for Yesway, launching an award-winning rewards program. People often describe him as strategic, smart, and a strong leader.

Originally from Boston, Darrins expertise is rooted in brand design and digital advertising, having founded his own creative agency, Blue Coda. He has a Bachelors degree in Human Factors Psychology from Tufts University, indicating a long-standing interest in user experience and data-driven strategy.

He is a NACS and Impact 21-Certified Convenience Category Manager and serves on the NACS Content Committee.

Personality Overview

Slow Starter

Pleasant

Thoughtfully Quick

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Brand Building
Has a stated passion for building successful brands, a core focus in his VP roles at Parker's Kitchen and Yesway, aiming to expand brand awareness in new markets.
Customer Loyalty
He has a proven track record of creating award-winning loyalty programs at Yesway and focuses on using technology and automation to enhance customer engagement and experience.
Data-Driven Marketing
Emphasizes a data-driven approach to marketing operations and has spoken on using analytics to drive business outcomes and create personalized customer experiences in convenience retail.

Media Appearances

Darrin has no verified media appearances

Work History

2-2025
VP of Marketing at Parker's Kitchen
3-2016 - 2-2025
Vice President of Marketing at Yesway
3-2002 - 12-2015
Chief Creative Officer, Founder at Blue Coda
1-2002 - 6-2002
Consultant at Liberty Mutual
3-2001 - 2002
Consultant at Painted Word, Inc.

Education

2018 - 2020
MBA from Northwestern University - Kellogg School of Management
Marketing Leadership Executive Education Program - July 2017 from Northwestern University - Kellogg School of Management
BA from Tufts University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Chelsea, Massachusetts, United States Job Level : Senior Designation : VP of Marketing at Parker's Kitchen
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Insights For Selling To Darrin

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darrin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Darrin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Darrin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Darrin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Darrin

Personality Compatibility


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