Darrin Samaha in

Darrin Samaha

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VP of Marketing at Parker's Kitchen
📍 Chelsea, Massachusetts, United States

Darrin is the VP of Marketing at Parkers Kitchen, leveraging over 20 years of experience to drive brand growth and customer loyalty. An MBA graduate from Northwesterns Kellogg School, he previously led marketing for Yesway, launching an award-winning rewards program. People often describe him as strategic, smart, and a strong leader.

Originally from Boston, Darrins expertise is rooted in brand design and digital advertising, having founded his own creative agency, Blue Coda. He has a Bachelors degree in Human Factors Psychology from Tufts University, indicating a long-standing interest in user experience and data-driven strategy.

He is a NACS and Impact 21-Certified Convenience Category Manager and serves on the NACS Content Committee.

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Experience
26 Years
Current Role
VP of Marketing
Job Level
Senior
Location
Chelsea, Massachusetts, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Darrin cares about

Brand Building
Has a stated passion for building successful brands, a core focus in his VP roles at Parker's Kitchen and Yesway, aiming to expand brand awareness in new markets.
Customer Loyalty
He has a proven track record of creating award-winning loyalty programs at Yesway and focuses on using technology and automation to enhance customer engagement and experience.
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Career

Work history

2-2025
VP of Marketing
Parker's Kitchen
3-2016 - 2-2025
Vice President of Marketing
Yesway
3-2002 - 12-2015
Chief Creative Officer, Founder
Blue Coda
1-2002 - 6-2002
Consultant
Liberty Mutual
3-2001 - 2002
Consultant
Painted Word, Inc.
In the press

Media appearances

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Education
2018 - 2020
MBA
Northwestern University - Kellogg School of Management
Marketing Leadership Executive Education Program - July 2017
Northwestern University - Kellogg School of Management
BA
Tufts University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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