Darryl Matthews

Questioner
DISC Type : c

Group President Agriculture at Valmont Industries, Inc.

Denver Metropolitan Area, United States

Overview

Darryl Matthews is the Group President of Agriculture at Valmont Industries, a C-suite executive with a background in growing global agriculture technology businesses. An alumnus of the University of Guelph, he has extensive experience in precision ag tech, SaaS, and managing large, international teams and P&Ls for companies like Trimble and Nufarm.

Outside of his corporate roles, Darryl has a strong connection to his community through sports. He is a certified Hockey Canada Official, indicating a deep personal interest and involvement in hockey, likely dedicating time to officiating games and contributing to the sports integrity at a local level.

Unique fact: He is a recipient of the Premiers Award of Excellence for his contributions to the Alberta Reduced Tillage Initiative, highlighting his early commitment to sustainable agriculture.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Ag-Tech Innovation
His career at Valmont, Trimble, and Nufarm has been dedicated to advancing precision agriculture, irrigation technology, and SaaS solutions for farmers.
Global Business Growth
He has a proven track record of managing large global P&Ls, leading over 1, 800 employees in 70 countries, and executing numerous mergers and acquisitions.
Sustainable Farming
He received a Premier's Award of Excellence for his work on a reduced tillage initiative, showing a long-standing commitment to environmentally responsible agriculture.

Media Appearances

Darryl has no verified media appearances

Work History

9-2024
Group President Agriculture at Valmont Industries, Inc.
9-2015 - 12-2023
Senior Vice President Autonomy and Natural Resources at Trimble
2-2010
President USA & General Manager NAFTA Region at Nufarm
2-2000 - 2-2010
General Manager at Nufarm
1-1994 - 2-2000
Marketing at Dow AgroSciences

Education

1990 - 1994
Bachelor of Applied Science (B.A.Sc.) Honours from University of Guelph
1988 - 1989
Diploma in Agriculture from University of Guelph

More Information

Social Presence :

Prographics :

Exp : 31 Location : Denver Metropolitan Area, United States Job Level : Senior Designation : Group President Agriculture at Valmont Industries, Inc.
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Insights For Selling To Darryl

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darryl is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Darryl

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Darryl move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Darryl take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Darryl

Personality Compatibility


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