Darta Riekstina in

Darta Riekstina

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Mentor for Managers at The Effective Self
📍 Riga, Latvia

Darta Riekstina is a mentor for managers, helping them transition from firefighting to strategic leadership. Previously, as CCO at MADARA Cosmetics, she drove a 140% revenue increase by executing corporate strategy and leading multi-functional teams. She holds a B. B. A. from Riga Technical University and is described by clients as a provider of transformative, personal, and practical mentorship.

Based on the themes in her professional content, she appears deeply invested in the psychology of work, focusing on how individuals can achieve a calmer, more focused state of mind amidst professional chaos. Her writing consistently explores concepts of mental energy, sustained effort, and avoiding the pitfalls of constant connectivity and busyness.

She made a significant career shift from a C-suite commercial role at a major cosmetics company to becoming a personal mentor for managers.

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Experience
12 Years
Current Role
Mentor for Managers
Location
Riga, Latvia
Personality Overview

How Darta shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Darta cares about

Attention Management
Her mentorship practice is centered on helping managers control distractions, manage daily noise, and achieve deep work to move from being reactive to strategic.
Leadership Development
She specializes in coaching managers to build their own operating principles, delegate effectively, and develop a calm, confident leadership style their teams will notice.
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Career

Work history

5-2025
Mentor for Managers
The Effective Self
1-2021 - 9-2024
Chief Commercial Officer (CCO)
MADARA Cosmetics, AS
5-2018 - 1-2021
Sales Director
MADARA Cosmetics, AS
11-2014 - 10-2016
Key Accounts Manager
MADARA Cosmetics
9-2011 - 12-2012
Business Analyst, Emerging Market Platform (EMP)
Zurich Insurance
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2004 - 2007
Bachelor of Business Administration (B.B.A.)
Rīgas Tehniskā universitāte (Riga Technical University)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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