Christopher Pearce

Inquirer
DISC Type : dc

Lead Digital Media Manager at Tesco

United Kingdom

Overview

Christopher is a highly experienced digital marketing strategist at Tesco, specializing in maximizing ROI through integrated campaigns across SEO, PPC, and social media. A graduate of the University of Hertfordshire, he is described by colleagues as having an "excellent commercial mind" and being a "quiet thinker. "

He has a strong track record of managing multiple agency teams and leading high-impact projects, including an award-winning campaign recognized for its creative use of data and insight.

Christopher served on the judging panel for the prestigious 2024 Performance Marketing Awards, showcasing his expertise and standing within the industry.

Personality Overview

Hard To Convince

ROI Conscious

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Performance Marketing
Demonstrates his industry leadership by serving as a judge for the 2024 Performance Marketing Awards.
Data-Driven Campaigns
Won a Gold award from The Drum for a campaign that turned a unique data insight on societal bias into a market share increase.
Integrated Media Strategy
Focuses on maximizing ROI by combining SEO, PPC, affiliates, email, display, and social media into cohesive strategies.

Media Appearances

Christopher has no verified media appearances

Work History

12-2024
Lead Digital Media Manager at Tesco
6-2022 - 12-2024
Senior Media Manager at Reckitt
12-2020 - 6-2022
Performance Manager - Health at Reckitt
2018 - 2019
Group Digital Marketing Manager at Thomas Cook
2017 - 2018
Global Digital Brand Manager at RB

Education

2003 - 2007
Business Administration with Marketing from University of Hertfordshire
2023 - 2023
Mini MBA in Marketing from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Mid-senior Designation : Lead Digital Media Manager at Tesco
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Christopher

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Christopher take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Christopher

Personality Compatibility


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