Darwyn Ker

Critic
DISC Type : C

Chief Executive Officer at Woodpecker Flooring

Greater Cardiff Area, United Kingdom

Overview

Darwyn Ker is the CEO of Woodpecker Flooring, leveraging a lifetime of experience that began with hands-on production in the timber industry. His career has progressed through operations, sales, and management, with a focus on innovation in wood floor manufacturing. He is also certified in advanced negotiation skills.

His passion for the ambience and character that wood floors bring to a space is a core driver, stemming from his early immersion in the family business. He follows leading companies like Google and McKinsey, suggesting a strong interest in global business and management strategies.

Darwyn literally grew up in the timber industry, starting with hands-on production work from a very young age.

Personality Overview

Negotiator

Critic

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Wood Flooring Trends
He actively shares insights on upcoming trends for 2025, such as natural looks, Herringbone, Chevron, and other design panels.
Customer Experience
Emphasizes that attracting the best talent is crucial for an organization's ability to deliver a world-class customer experience.
Brand Presentation
He celebrates achievements like winning 'Best Dressed Stand' at trade shows, showing an appreciation for strong brand marketing and presence.

Media Appearances

Exciting Changes At Woodpecker. Featured in Woodpecker Flooring Blog

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Woodpecker Flooring Unveils Smoked Wood Floors. Featured in Place Guild

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The Woodpecker Story. Featured in Woodpecker Flooring Website

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Work History

1-2024
Chief Executive Officer at Woodpecker Flooring
11-2014 - 4-2024
Managing Director | Wood Flooring Design | Manufacturing at Woodpecker Flooring
8-2010 - 11-2014
Sales Manager at Woodpecker Flooring
7-2001 - 8-2002
Operations at Trymwood

Education

1996 - 2002
High School from Prospect School - Bristol Campus
1991 - 1995
Primary School from Henleaze Primary School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Cardiff Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Woodpecker Flooring
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Insights For Selling To Darwyn

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darwyn is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Darwyn

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Darwyn move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Darwyn take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Darwyn

Personality Compatibility


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