Dasha Smith in

Dasha Smith

Energizer · DISC type I
Board Member at PENDULUM®
📍 New York, New York, United States

Dasha Smith is the Executive Vice President and Chief Administrative Officer at the NFL, where she is a key advisor on operations, culture, and talent strategy. A graduate of Georgetown University and the University of Virginia School of Law, she began her career as a corporate lawyer before transitioning to executive roles at Sony Music and Time Inc.

Outside of the NFL, she serves on the boards of several educational and arts non-profits, including the National Museum of African American Music and the Dalton School. In an interview, she mentioned her guilty pleasure is listening to true crime podcasts and believes resilience is a key attribute when hiring.

She has championed the expansion and evolution of the NFLs Rooney Rule to enhance opportunities for women and minorities in coaching and executive positions.

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Experience
28 Years
Current Role
Board Member
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Dasha shows up

Imaginative
Informal
Believer

They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Dasha cares about

Diversity & Inclusion
Leads the NFL's DEI initiatives, including enhancing the Rooney Rule, and frequently speaks on the importance of creating equal opportunities and inclusive workplaces.
Corporate Governance
Serves on the boards of Cohen & Steers, CAPTRUST, PENDULUM®, and Beautycounter, indicating deep expertise in corporate oversight, compensation, and audit functions.
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Career

Work history

2021
Board Member
PENDULUM®
2021 - 2024
Board Member
Beautycounter
2020
Board Member, Member Audit Committee
CAPTRUST
2019
Executive Vice President & Chief Administrative Officer
National Football League (NFL)
2019
Board Member, Chair Compensation Committee, Member Audit Committee
Cohen & Steers
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
B.S./ B.A.
Georgetown University McDonough School of Business
J.D.
University of Virginia School of Law
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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