Dasha Smith

Energizer
DISC Type : I

Board Member at PENDULUM®

New York, New York, United States

Overview

Dasha Smith is the Executive Vice President and Chief Administrative Officer at the NFL, where she is a key advisor on operations, culture, and talent strategy. A graduate of Georgetown University and the University of Virginia School of Law, she began her career as a corporate lawyer before transitioning to executive roles at Sony Music and Time Inc.

Outside of the NFL, she serves on the boards of several educational and arts non-profits, including the National Museum of African American Music and the Dalton School. In an interview, she mentioned her guilty pleasure is listening to true crime podcasts and believes resilience is a key attribute when hiring.

She has championed the expansion and evolution of the NFLs Rooney Rule to enhance opportunities for women and minorities in coaching and executive positions.

Personality Overview

Imaginative

Informal

Believer

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Diversity & Inclusion
Leads the NFL's DEI initiatives, including enhancing the Rooney Rule, and frequently speaks on the importance of creating equal opportunities and inclusive workplaces.
Corporate Governance
Serves on the boards of Cohen & Steers, CAPTRUST, PENDULUM®, and Beautycounter, indicating deep expertise in corporate oversight, compensation, and audit functions.
Social Justice
Oversees the NFL's social responsibility efforts and was appointed to the board of Robert F. Kennedy Human Rights, showing a commitment to advancing social justice issues.

Media Appearances

Dasha has no verified media appearances

Work History

2021
Board Member at PENDULUM®
2021 - 2024
Board Member at Beautycounter
2020
Board Member, Member Audit Committee at CAPTRUST
2019
Executive Vice President & Chief Administrative Officer at National Football League (NFL)
2019
Board Member, Chair Compensation Committee, Member Audit Committee at Cohen & Steers

Education

B.S./ B.A. from Georgetown University McDonough School of Business
J.D. from University of Virginia School of Law

More Information

Social Presence :

Prographics :

Exp : 28 Location : New York, New York, United States Job Level : Leadership Designation : Board Member at PENDULUM®
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Insights For Selling To Dasha

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dasha is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Dasha

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Dasha move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Dasha take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Dasha

Personality Compatibility


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