Dave Cranfield

Questioner
DISC Type : c

Starting a new chapter at Cranfield Advisory

Greater Brighton and Hove Area, United Kingdom

Overview

After a distinguished 28-year career at TotalEnergies, where he served as Vice President for Europe and led the Power & Gas division for 15 years, Dave has founded Cranfield Advisory. His recent Non-Executive Director certification underscores his expertise in high-level corporate governance and strategic leadership in the energy sector.

Following nearly three decades of executive leadership at a major global energy company, he has transitioned into entrepreneurship by launching his own advisory firm.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Energy Sector Leadership
Spent 28 years at TotalEnergies, including 15 years as the leader of its Power & Gas division, demonstrating extensive senior leadership experience.
Corporate Governance
Recently obtained a Non-Executive Directors Programme certification, signaling a strong interest in board-level advisory and strategic oversight.
Business Transition
Showcased a significant career transition by retiring from a long-held corporate role to establish his own advisory practice.

Media Appearances

Dave has no verified media appearances

Work History

4-2026
Starting a new chapter at Cranfield Advisory
9-2025
Special Advisor at TotalEnergies Gas & Power Limited
10-2016
Vice President - Europe at Total Gas & Power
1-2014 - 9-2016
Vice President - North West Europe at Total Gas & Power Ltd
8-2012 - 9-2016
Managing Director at Total Gas & Power Ltd

Education

1980 - 1983
Education details unavailable from Brighton and Hove Sixth Form Collge

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Brighton and Hove Area, United Kingdom Job Level : Senior Designation : Starting a new chapter at Cranfield Advisory
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Dave

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Dave take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Dave

Personality Compatibility


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