Dave Goerlich

Go-getter
DISC Type : d

Co-Founder and CEO at The Refinery

Rocky River, Ohio, United States

Overview

Dave Goerlich is the CEO and founder of The Refinery, a strategic advisory firm. He helps mid-market manufacturing leaders avoid costly technology mistakes by using his proprietary Language of Business Impact (LoBI) framework. A graduate of Grove City College, colleagues describe him as clever, a great developer, and an excellent business owner.

Dave is a strong advocate for entrepreneurship, especially for educating the next generation. He serves as a mentor and has spoken publicly about the importance of hands-on experience over theoretical business plans. He is also an advocate for programs like Goldman Sachs 10, 000 Small Businesses and is involved with the Entrepreneurs Organization.

His firm, The Refinery, has a publicly stated goal to prevent $1 billion in wasted technology investments for businesses by 2035.

Personality Overview

Vision Oriented

Challenger

Direct & Candid

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Entrepreneurship Education
Appeared on recent podcasts discussing the need to teach youth entrepreneurship through hands-on experience rather than just business plans.
Strategic Tech Decisions
His entire career is focused on advising manufacturing leaders on making smarter, safer technology decisions to avoid wasted time and budget.
Business Impact (LoBI)
He created the "Language of Business Impact" (LoBI) framework to bring financial discipline and clarity to high-stakes business decisions.

Media Appearances

Dave has no verified media appearances

Work History

12-2005
Co-Founder and CEO at The Refinery
6-2022
Mentor at Alloy Development Co. - Morning Mentoring
2-2010
Partner at Goerlich Solutions Group
11-2008 - 1-2014
Partner at University-HQ
2-2002 - 6-2006
Lead Architect / DBA at Ross Environmental Services

Education

1990 - 1994
B.S. from Grove City College

More Information

Social Presence :

Prographics :

Exp : 23 Location : Rocky River, Ohio, United States Job Level : Leadership Designation : Co-Founder and CEO at The Refinery
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Dave

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • Their decision making speed is somewhere in the middle.
  • Can Dave take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Dave

Personality Compatibility


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