Dave Horton

Go-getter
DISC Type : d

CCO / Partner at Special U.S.

Los Angeles Metropolitan Area, United States

Overview

Dave Horton is the Chief Creative Officer and a Partner at Special U. S. , leveraging a distinguished career as a Creative Director at agencies like TBWA\Chiat\Day and 180LA. A graduate of California State University, Fullerton, he is recognized for leading high-profile, award-winning advertising campaigns.

Daves work showcases a deep passion for witty, humorous, and collaborative projects. His long-standing creative partnership, "Matt&Dave, " with Matthew Woodhams-Roberts has produced a significant body of work, indicating a preference for creatively driven collaborations that blend professional and personal creative expression.

His teams innovative campaign for Uber Eats allowed viewers to build their own Super Bowl commercial directly within the app.

Personality Overview

Vision Oriented

Challenger

Fast-Paced

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Humorous Advertising
He champions witty copy and comedic concepts, evident in his celebrated, pun-filled campaigns for major brands like Uber Eats.
Creative Partnerships
His long-standing collaboration "Matt&Dave" with Matthew Woodhams-Roberts underscores his belief in the power of strong creative partnerships to produce standout work.
Brand Storytelling
He specializes in crafting compelling narratives for brands, including developing a campaign for FOX Sports that playfully positioned NASCAR drivers as "Killers. "

Media Appearances

Matthew Woodhams‑Roberts and Dave Horton of Special U.S. on the Ability to Persevere. Featured in Muse by Clio's

See Now

Work History

10-2020
CCO / Partner at Special U.S.
7-2019
Freelance Creative Director / Director at Matt&Dave
3-2015 - 9-2018
Creative Director at TBWA\Chiat\Day
2-2010 - 3-2015
Creative Director at 180LA
3-2005 - 2-2010
Copywriter at Team One

Education

Bachelor of Arts - BA from California State University, Fullerton

More Information

Social Presence :

Prographics :

Exp : 20 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : CCO / Partner at Special U.S.
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Dave

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • Their decision making speed is somewhere in the middle.
  • Can Dave take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Dave

Personality Compatibility


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