Ramalakshmi Velmurugan

Questioner
DISC Type : c

Head HR - India at BASF

Tamil Nadu, India

Overview

Ramalakshmi Velmurugan is the Head of HR for India at BASF, leveraging a background from institutions like XLRI Jamshedpur. An astute and passionate HR leader, her expertise covers the full employee lifecycle, from recruitment to performance management, across diverse industries including manufacturing and automotive.

She demonstrates a clear passion for nurturing future talent by actively engaging with academic communities. She participates as a speaker in events and conclaves at engineering colleges, sharing her industry knowledge with students and faculty.

Unique Fact: Early in her career, she was instrumental in securing RBI approval for repatriation benefits related to share capital for her organization.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Talent Acquisition
She manages the entire recruitment cycle from sourcing to onboarding and frequently posts about hiring for her organization.
Employee Development
Focuses on structured training programs and performance management systems to ensure organizational goals are met and randomness in learning is reduced.
Academic Engagement
Actively participates in events like HR conclaves at engineering colleges, indicating an interest in bridging the gap between industry and academia.

Media Appearances

Ramalakshmi has no verified media appearances

Work History

5-2025
Head HR - India at BASF
5-2022 - 5-2025
HR Lead at Ball Corporation
6-2019 - 5-2022
Factory HR Head at Britannia Industries Limited
9-2014 - 5-2019
Senior Manager at MANDO AUTOMOTIVE INDIA LIMITED
11-2006 - 9-2014
Deputy Manager HR at KANINI

Education

2018 - 2019
PGCHRM from XLRI Jamshedpur
2003 - 2005
PMIR from Madras School of Social Work

More Information

Social Presence :

Prographics :

Exp : 20 Location : Tamil Nadu, India Job Level : N/A Designation : Head HR - India at BASF
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Insights For Selling To Ramalakshmi

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ramalakshmi is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ramalakshmi

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ramalakshmi move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ramalakshmi take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ramalakshmi

Personality Compatibility


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