Dave Shedden

Go-getter
DISC Type : d

Senior Corporate Affairs Manager at Crown Estate Scotland

Greater Edinburgh Area, United Kingdom

Overview

Dave Shedden is the Senior Corporate Affairs Manager at Crown Estate Scotland, leading teams across communications, media, design, and film. He has extensive experience in corporate affairs from his time at John Menzies PLC. Colleagues often describe him as creative, genuine, and a natural storyteller who is calm and methodical under pressure.

Outside of work, Dave appears to be an avid reader with a particular interest in thrillers. He also seems to have a passion for board games, having supported and helped proofread a book dedicated to the hobby that was published in Glasgow, Scotland, where he attended high school.

He has a strong appreciation for breaking down complex topics into simple, concise messages.

Personality Overview

Decisive

Challenger

Direct & Candid

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Corporate Communications
Leads the corporate affairs team at Crown Estate Scotland, with a remit covering internal messaging, PR, brand identity, and digital presence.
Stakeholder Engagement
Expresses a desire to transform how businesses communicate with their stakeholders and focuses on making his organization's mission easily understandable to the public.
Concise Messaging
Showcases a passion for clear and brief communication, praising examples of boiling down complex plans and ideas into plain, concise English.

Media Appearances

Dave has no verified media appearances

Work History

7-2019
Senior Corporate Affairs Manager at Crown Estate Scotland
9-2014 - 5-2019
Head of Communications at John Menzies PLC
9-2009 - 8-2014
Head of Communications at Menzies Distribution
4-2007 - 9-2009
Communications Manager at Menzies Distribution
4-2006 - 4-2007
Central Magazine Manager at Menzies Distribution

Education

1991 - 1996
Education details unavailable from St Ninians High, Giffnock, Glasgow

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Edinburgh Area, United Kingdom Job Level : Middle Designation : Senior Corporate Affairs Manager at Crown Estate Scotland
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Dave

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • Their decision making speed is somewhere in the middle.
  • Can Dave take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Dave

Personality Compatibility


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