Dave Sturley

Questioner
DISC Type : c

Client Director at Ziipline

United Kingdom

Overview

Dave Sturley is a Client Director at Ziipline, focusing on outcomes-led digital transformation within the Salesforce ecosystem. His career includes over seven years at Salesforce and leadership roles in financial services at Accenture. He holds an MBA and a certificate from the Oxford FinTech Programme.

Dave has a distinct interest in human behavior, evidenced by his academic pursuits. He holds an MSc in Cyberpsychology and a Diploma in Sports Psychology, suggesting a fascination with the intersection of technology, human interaction, and high performance.

He possesses a unique academic blend, holding an MBA, an MSc in Cyberpsychology, and a Diploma in Sports Psychology.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Financial Services Tech
His career is centered on the FinTech and Financial Services industry, having held sector-specific leadership roles at Salesforce, Accenture, and OSF Digital.
Salesforce Ecosystem
After a seven-year tenure at Salesforce, his subsequent career moves have remained focused on leveraging and leading transformations on the Salesforce platform.
Outcomes-Led Transformation
His professional headline emphasizes his focus on "Outcomes Led Digital Transformation, " indicating his approach is centered on achieving measurable business impact for clients.

Media Appearances

Dave has no verified media appearances

Work History

1-2026
Client Director at Ziipline
1-2025 - 1-2026
Salesforce Financial Services Lead, UKI & Africa at Accenture
9-2023 - 1-2025
Director - Financial Services at OSF Digital
2-2022 - 10-2023
Strategic Account Executive at Salesforce
4-2021 - 9-2023
Mentor at Gradguide

Education

2020 - 2021
Master of Business Administration - MBA from Quantic School of Business and Technology
2019 - 2020
Oxford FinTech Programme from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 7 Location : United Kingdom Job Level : Mid-senior Designation : Client Director at Ziipline
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Dave

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Dave take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Dave

Personality Compatibility


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