David Aldea in

David Aldea

Questioner · DISC type c
Presidente at ASEFAPRE
📍 Montcada, Catalonia, Spain

David Aldea is the CEO of MAHESO, a family-owned food company, and the President of ASEFAPRE, the Spanish association of prepared meal manufacturers. Educated at IESE Business School, he focuses on innovation and quality to adapt to changing consumer habits. He has been with his familys company for a significant part of its nearly 50-year history.

Deeply connected to his familys legacy, David values the companys origins and its team. He demonstrates a strong sense of community, celebrating the companys local roots in the Sant Andreu neighborhood of Barcelona. He is also passionate about the companys history, which was started by his father and cousins with humble beginnings.

He celebrated MAHESOs first-ever appearance on the perimeter advertising at the local UE Sant Andreu football stadium, highlighting the companys birth in that very neighborhood.

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Experience
35 Years
Current Role
Presidente
Job Level
Leadership
Location
Montcada, Catalonia, Spain
Personality Overview

How David shows up

Price-Sensitive
Systematic
Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics David cares about

Food Industry Innovation
As CEO and President of ASEFAPRE, he highlights the sector's adaptation to new habits like air fryers and demand for international cuisine to drive growth.
Family Business Legacy
He frequently posts about the company's history, founded nearly 50 years ago by his father and cousins, expressing pride in its journey and team.
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Career

Work history

2-2024
Presidente
ASEFAPRE
1-1991
CEO
Gedesco,s.a. (MAHESO)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
PADE
IESE Business School
Licenciado
Universitat Autònoma de Barcelona
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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