David Aldea

Questioner
DISC Type : c

Presidente at ASEFAPRE

Montcada, Catalonia, Spain

Overview

David Aldea is the CEO of MAHESO, a family-owned food company, and the President of ASEFAPRE, the Spanish association of prepared meal manufacturers. Educated at IESE Business School, he focuses on innovation and quality to adapt to changing consumer habits. He has been with his familys company for a significant part of its nearly 50-year history.

Deeply connected to his familys legacy, David values the companys origins and its team. He demonstrates a strong sense of community, celebrating the companys local roots in the Sant Andreu neighborhood of Barcelona. He is also passionate about the companys history, which was started by his father and cousins with humble beginnings.

He celebrated MAHESOs first-ever appearance on the perimeter advertising at the local UE Sant Andreu football stadium, highlighting the companys birth in that very neighborhood.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Food Industry Innovation
As CEO and President of ASEFAPRE, he highlights the sector's adaptation to new habits like air fryers and demand for international cuisine to drive growth.
Family Business Legacy
He frequently posts about the company's history, founded nearly 50 years ago by his father and cousins, expressing pride in its journey and team.
Market Adaptation
He states the prepared meals sector is growing by responding to societal changes like smaller households and consumers having less time to cook.

Media Appearances

David has no verified media appearances

Work History

2-2024
Presidente at ASEFAPRE
1-1991
CEO at Gedesco,s.a. (MAHESO)

Education

PADE from IESE Business School
Licenciado from Universitat Autònoma de Barcelona

More Information

Social Presence :

Prographics :

Exp : 35 Location : Montcada, Catalonia, Spain Job Level : Leadership Designation : Presidente at ASEFAPRE
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can David take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And David

Personality Compatibility


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