David Aldea is the CEO of MAHESO, a family-owned food company, and the President of ASEFAPRE, the Spanish association of prepared meal manufacturers. Educated at IESE Business School, he focuses on innovation and quality to adapt to changing consumer habits. He has been with his familys company for a significant part of its nearly 50-year history.
Deeply connected to his familys legacy, David values the companys origins and its team. He demonstrates a strong sense of community, celebrating the companys local roots in the Sant Andreu neighborhood of Barcelona. He is also passionate about the companys history, which was started by his father and cousins with humble beginnings.
He celebrated MAHESOs first-ever appearance on the perimeter advertising at the local UE Sant Andreu football stadium, highlighting the companys birth in that very neighborhood.
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