Keith Pollock

Inquirer
DISC Type : dc

Senior Vice President, Creative at West Elm

New York, New York, United States

Overview

Keith has no verified overview

Personality Overview

Judgemental

Upfront

Demanding

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Keith has no verified topics they care about

Media Appearances

Keith has no verified media appearances

Work History

8-2020
Senior Vice President, Creative at West Elm
12-2016 - 8-2020
Executive Director, Digital at Architectural Digest at Condé Nast
12-2013 - 12-2016
Editor in Chief at Interview Magazine
2-2012 - 12-2013
Co Editor in Chief/ Founding Editor at DuJour Media
4-2010 - 4-2012
Editorial Director, Digital Media at ELLE Magazine

Education

Bachelor's degree from School of the Art Institute of Chicago

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Leadership Designation : Senior Vice President, Creative at West Elm
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Keith

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • Their decision making speed is somewhere in the middle.
  • Can Keith take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Keith

Personality Compatibility


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