David Annez

Inspirer
DISC Type : id

Product and Data at Sanity

London, England, United Kingdom

Overview

David Annez is a product and technology leader with extensive experience as a CTO and VP of Product for companies like Beam, Lottie, and loveholidays. He is a hands-on generalist engineer focused on business outcomes and scaling high-performing, agile teams. He holds a degree in Product Design Engineering from the University of Glasgow.

Outside of his formal roles, David is the founder of Frogbeats, a company that appears to be related to audio equipment, and speaks multiple languages including Spanish, Catalan, and French. A former avid gamer, his entry into coding was sparked by wanting to build a website for his online gaming clan.

He is the founder of Frogbeats, a custom in-ear monitor company for audiophiles.

Personality Overview

Generous

Charming & Persuasive

Decisive

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

AI for Social Impact
As CTO at Beam, he leads the development of an AI tool to help frontline workers and has spoken about the potential for tech and AI to impact people's lives.
Bleeding-Edge Tech
He advocates for leveraging cutting-edge technology, like Fastly's edge network, to build high-performance platforms and drive business expansion, as discussed in a RedMonk interview.
AI-Enhanced Content
He sees AI as an imperative for scaling business and praises tools like Sanity Create for improving content team workflows and creating better content.

Media Appearances

David has no verified media appearances

Work History

12-2025
Product and Data at Sanity
1-2025 - 12-2025
Chief Technology Officer at Beam
8-2024 - 11-2024
Chief Technology Officer at Lottie
3-2023 - 9-2024
VP of Product at loveholidays
11-2022 - 5-2024
Director of Engineering at loveholidays

Education

2008 - 2014
Product Design Engineering from University of Glasgow
2007 - 2008
AAAAB from The High School of Glasgow

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : N/A Designation : Product and Data at Sanity
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from David

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can David take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And David

Personality Compatibility


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