Nick Edwards

Energizer
DISC Type : I

VP Operations & Strategy at 32Co

London, England, United Kingdom

Overview

Nick is the VP of Operations & Strategy at 32Co, with deep experience in scaling startups and leading large operational teams. A University of Cambridge graduate, he previously managed a 100+ person team at Packfleet and helped grow Beams team from 70 to 160. Colleagues describe him as a resilient, impactful, and clear-sighted leader.


Nick co-founded an AdTech startup that built solutions for top music companies like Sony Music, Universal Music, and Apple.

Personality Overview

Enthusiastic

Big Picture Person

Full Of Energy

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Scaling Operations
He has a track record of managing large operational teams, including a 100+ person team at Packfleet, and scaling companies through significant growth phases.
Startup Growth
As a co-founder and executive at multiple startups, he has been deeply involved in growth strategy, fundraising, and scaling teams and operations from the ground up.
AI Implementation
While on the leadership team at Beam, he was responsible for the rollout of AI-powered tools designed to support caseworkers and enhance operational efficiency.

Media Appearances

Nick has no verified media appearances

Work History

5-2025
VP Operations & Strategy at 32Co
8-2024 - 4-2025
Operations Director at Packfleet
9-2023 - 8-2024
Chief of Staff to the CEO at Beam
3-2023 - 9-2023
Head of Finance and Innovation at Beam
4-2018 - 12-2019
Executive Director at Classical Music

Education

MA (Hons) from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Senior Designation : VP Operations & Strategy at 32Co
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Nick

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Nick take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Nick

Personality Compatibility


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