David Barksdale

Evaluator
DISC Type : scd

Associate Vice President - Digital Transformation & Martech Strategy at HealthEquity

Salt Lake City Metropolitan Area, United States

Overview

David Barksdale is the AVP of Marketing Technology and Digital Growth at HealthEquity, where he leads digital transformation and MarTech strategy. His career reflects a deep expertise in integrating technologies to drive growth, evolving from sales operations to his current strategic marketing role. He is an alumnus of the University of Utah.

Beyond his professional endeavors, David is a dedicated father with a passion for creative and hands-on pursuits. He enjoys the craftsmanship of woodworking, the harmony of playing music, and exploring the outdoors. These hobbies provide a creative balance to his analytical and strategic work at HealthEquity.

He once received incentive shares from Fidelity Investments for his work in developing a novel employee metric tracking system.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

MarTech Ecosystems
Leads the integration and optimization of marketing technologies to enhance client experiences and drive multichannel engagement at HealthEquity.
Digital Transformation
His current role focuses on championing digital transformation and strategic oversight across HealthEquity’s marketing technology landscape.
Sales & Growth Strategy
Has an extensive background in revolutionizing sales operations, building inside sales teams, and implementing CRM solutions to drive growth.

Media Appearances

David has no verified media appearances

Work History

8-2024
Associate Vice President - Digital Transformation & Martech Strategy at HealthEquity
1-2024 - 8-2024
Senior Director - Marketing Technology & Digital Channels at HealthEquity
4-2023 - 1-2024
Director of Martech & Business Development at HealthEquity
2-2020 - 4-2023
Director, Inside Sales at HealthEquity
4-2019 - 2-2020
Manager, Inside Sales at HealthEquity

Education

2011 - 2015
Mathematics (Statistics Emphasis) and Economics from University of Utah
2005 - 2005
Education details unavailable from Brigham Young University–Hawaii

More Information

Social Presence :

Prographics :

Exp : 19 Location : Salt Lake City Metropolitan Area, United States Job Level : Senior Designation : Associate Vice President - Digital Transformation & Martech Strategy at HealthEquity
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from David

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can David take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And David

Personality Compatibility


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