David Barksdale in

David Barksdale

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Associate Vice President - Digital Transformation & Martech Strategy at HealthEquity
📍 Salt Lake City Metropolitan Area, United States

David Barksdale is the AVP of Marketing Technology and Digital Growth at HealthEquity, where he leads digital transformation and MarTech strategy. His career reflects a deep expertise in integrating technologies to drive growth, evolving from sales operations to his current strategic marketing role. He is an alumnus of the University of Utah.

Beyond his professional endeavors, David is a dedicated father with a passion for creative and hands-on pursuits. He enjoys the craftsmanship of woodworking, the harmony of playing music, and exploring the outdoors. These hobbies provide a creative balance to his analytical and strategic work at HealthEquity.

He once received incentive shares from Fidelity Investments for his work in developing a novel employee metric tracking system.

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Experience
19 Years
Current Role
Associate Vice President - Digital Transformation & Martech Strategy
Job Level
Senior
Location
Salt Lake City Metropolitan Area, United States
Personality Overview

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Priorities

Topics David cares about

MarTech Ecosystems
Leads the integration and optimization of marketing technologies to enhance client experiences and drive multichannel engagement at HealthEquity.
Digital Transformation
His current role focuses on championing digital transformation and strategic oversight across HealthEquity’s marketing technology landscape.
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Career

Work history

8-2024
Associate Vice President - Digital Transformation & Martech Strategy
HealthEquity
1-2024 - 8-2024
Senior Director - Marketing Technology & Digital Channels
HealthEquity
4-2023 - 1-2024
Director of Martech & Business Development
HealthEquity
2-2020 - 4-2023
Director, Inside Sales
HealthEquity
4-2019 - 2-2020
Manager, Inside Sales
HealthEquity
In the press

Media appearances

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Education
2011 - 2015
Mathematics (Statistics Emphasis) and Economics
University of Utah
2005 - 2005
Education details unavailable
Brigham Young University–Hawaii
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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