Tynecia Martin, MBA in

Tynecia Martin, MBA

Commander · DISC type D
Director, Signature Events at HealthEquity
📍 Dallas-Fort Worth Metroplex, United States

Tynecia Martin is a B2B marketing strategist at HealthEquity, specializing in executive events and experiences that drive pipeline growth and strengthen customer relationships. Holding an MBA, colleagues describe her as a strategic, creative, and detail-oriented leader who excels at connecting marketing activations to measurable business outcomes.

Outside of her corporate role, Tynecia is a personal finance coach and co-owns a real estate investment company focused on long-term wealth building. She has a passion for healthy cooking and stays active with kickboxing classes, which she finds highly motivating and encouraging.

Unique fact: Tynecia applies her strategic mindset to both high-stakes corporate marketing and helping individuals achieve their personal financial goals.

Read the full overview →
Experience
22 Years
Current Role
Director, Signature Events
Job Level
Mid-senior
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Tynecia shows up

Strong-Willed
Decisive
Risk-Taker

They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Priorities

Topics Tynecia cares about

Executive Experiences
Leads high-stakes events like Client Advisory Boards (CABs) to foster meaningful conversations, gather feedback, and strengthen partnerships.
Pipeline-Focused Marketing
Her work centers on creating B2B experiences that directly support pipeline growth, executive engagement, and customer retention.
+5 more topics Login to view topics
Career

Work history

5-2023
Director, Signature Events
HealthEquity
8-2021
Certified Personal Finance Coach
Clear Credit Counseling
9-2019 - 5-2023
Director, Partner Engagement
HealthEquity
3-2019 - 9-2019
Senior Manager, Marketing Communications
HealthEquity
2-2019
Co-Owner
Martin Business Holdings, LLC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Masters of Business Administration
University of Phoenix
Bachelor of Arts (BA)
The University of Texas at Arlington - College of Business
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

Other HealthEquity Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Tynecia. Free, 10 seconds.