Tynecia Martin, MBA

Commander
DISC Type : D

Director, Signature Events at HealthEquity

Dallas-Fort Worth Metroplex, United States

Overview

Tynecia Martin is a B2B marketing strategist at HealthEquity, specializing in executive events and experiences that drive pipeline growth and strengthen customer relationships. Holding an MBA, colleagues describe her as a strategic, creative, and detail-oriented leader who excels at connecting marketing activations to measurable business outcomes.

Outside of her corporate role, Tynecia is a personal finance coach and co-owns a real estate investment company focused on long-term wealth building. She has a passion for healthy cooking and stays active with kickboxing classes, which she finds highly motivating and encouraging.

Unique fact: Tynecia applies her strategic mindset to both high-stakes corporate marketing and helping individuals achieve their personal financial goals.

Personality Overview

Strong-Willed

Decisive

Risk-Taker

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Topics They Care About

Executive Experiences
Leads high-stakes events like Client Advisory Boards (CABs) to foster meaningful conversations, gather feedback, and strengthen partnerships.
Pipeline-Focused Marketing
Her work centers on creating B2B experiences that directly support pipeline growth, executive engagement, and customer retention.
Personal Wealth Building
Works as a certified personal finance coach and co-owns a real estate investment company, showing a deep interest in financial wellness.

Media Appearances

Tynecia has no verified media appearances

Work History

5-2023
Director, Signature Events at HealthEquity
8-2021
Certified Personal Finance Coach at Clear Credit Counseling
9-2019 - 5-2023
Director, Partner Engagement at HealthEquity
3-2019 - 9-2019
Senior Manager, Marketing Communications at HealthEquity
2-2019
Co-Owner at Martin Business Holdings, LLC

Education

Masters of Business Administration from University of Phoenix
Bachelor of Arts (BA) from The University of Texas at Arlington - College of Business

More Information

Social Presence :

Prographics :

Exp : 22 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Director, Signature Events at HealthEquity
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Insights For Selling To Tynecia

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tynecia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tynecia

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Tynecia move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Tynecia take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Tynecia

Personality Compatibility


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