David Benchetrit

Critic
DISC Type : C

Co-Founder, Sales & Partnerships at Blue Badger

Greater Montreal Metropolitan Area, Canada

Overview

David Benchetrit is the Co-Founder of Blue Badger, a Montreal-based ecommerce agency specializing in Shopify, Magento, and Akeneo. An alumnus of the John Molson School of Business, he is an omnichannel specialist focused on developing strategic technology solutions for B2C and B2B merchants to enhance their unified commerce capabilities.

He transitioned into the tech world after starting his career in project management and strategic planning for an international import/export company.

Personality Overview

Critic

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Ecommerce Platforms
As co-founder of a specialized agency, he frequently discusses the nuances of Shopify, Magento (Adobe Commerce), and Akeneo, focusing on their latest features and integrations.
Omnichannel Strategy
His professional focus is on creating seamless omnichannel journeys for customers, a topic he follows closely at major retail conferences like NRF.
AI in Retail
He has a stated interest in how AI is actively shaping the retail landscape and influencing customer engagement, a key takeaway from his recent conference attendance.

Media Appearances

David has no verified media appearances

Work History

2-2015
Co-Founder, Sales & Partnerships at Blue Badger
8-2013 - 1-2015
Account Director, Business Development at Le Site
5-2012 - 7-2013
Account Executive at Le Site
Project Manager & Strategic Planning at Sequoia Floorings
Project Manager at Sequoia Floorings

Education

Bachelor of Commerce from John Molson School of Business (JMSB), Concordia University
Education details unavailable from Collège Jean-de-Brébeuf

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Montreal Metropolitan Area, Canada Job Level : Leadership Designation : Co-Founder, Sales & Partnerships at Blue Badger
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from David

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will David move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can David take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And David

Personality Compatibility


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