Nadav Soferman

Enthusiast
DISC Type : i

Co-Founder and CPO at Cloudinary

Israel

Overview

Nadav Soferman is the Co-Founder and Chief Product Officer at Cloudinary, a SaaS company he co-founded after identifying inefficiencies in media management. With a BSc from Tel Aviv University and over 20 years in tech, he drives the product roadmap, focusing on developer-first APIs, automation, and AI-powered media solutions.

Outside of his CPO role, Nadav is passionate about user experience and interface design, pursuing graphic design as a personal hobby. He began coding at age eight and enjoys working on technology initiatives from their earliest stages, contributing to a wide range of aspects beyond just backend systems.

Nadav and his co-founders successfully bootstrapped Cloudinary, growing it into a profitable, billion-dollar company without initial venture capital funding.

Personality Overview

Consensus Focused

Non-Confrontational

Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Developer Experience
Considers himself a developer first and emphasizes building the best image and video APIs, focusing on simplicity and powerful automation to solve developer needs.
AI in Media Management
Heads product strategy for AI-powered tools like AI Vision, focusing on automating workflows, ensuring brand compliance, and enabling advanced, scalable media transformations.
SaaS Bootstrapping
Co-founded Cloudinary without initial VC funding, successfully growing it to $100M ARR by focusing on product-led growth and solving a direct market need.

Media Appearances

Nadav has no verified media appearances

Work History

9-2011
Co-Founder and CPO at Cloudinary
1-2010 - 6-2012
R&D Consultant at Independent
Co-Founder at HostMonk
7-2006 - 7-2011
Director of R&D at Collactive
2-2005 - 5-2006
Senior Software Engineer at Blue Security Ltd.

Education

2-2000 - 8-2003
BSc from Tel Aviv University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Israel Job Level : Leadership Designation : Co-Founder and CPO at Cloudinary
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Insights For Selling To Nadav

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nadav is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Nadav

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Nadav move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Nadav take some risk or not?

  • They can take some low-probability risks if needed.

You And Nadav

Personality Compatibility


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