Nadav Soferman in

Nadav Soferman

Enthusiast · DISC type i
Co-Founder and CPO at Cloudinary
📍 Israel

Nadav Soferman is the Co-Founder and Chief Product Officer at Cloudinary, a SaaS company he co-founded after identifying inefficiencies in media management. With a BSc from Tel Aviv University and over 20 years in tech, he drives the product roadmap, focusing on developer-first APIs, automation, and AI-powered media solutions.

Outside of his CPO role, Nadav is passionate about user experience and interface design, pursuing graphic design as a personal hobby. He began coding at age eight and enjoys working on technology initiatives from their earliest stages, contributing to a wide range of aspects beyond just backend systems.

Nadav and his co-founders successfully bootstrapped Cloudinary, growing it into a profitable, billion-dollar company without initial venture capital funding.

Read the full overview →
Experience
20 Years
Current Role
Co-Founder and CPO
Job Level
Leadership
Location
Israel
Personality Overview

How Nadav shows up

Consensus Focused
Non-Confrontational
Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Priorities

Topics Nadav cares about

Developer Experience
Considers himself a developer first and emphasizes building the best image and video APIs, focusing on simplicity and powerful automation to solve developer needs.
AI in Media Management
Heads product strategy for AI-powered tools like AI Vision, focusing on automating workflows, ensuring brand compliance, and enabling advanced, scalable media transformations.
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Career

Work history

9-2011
Co-Founder and CPO
Cloudinary
1-2010 - 6-2012
R&D Consultant
Independent
Co-Founder
HostMonk
7-2006 - 7-2011
Director of R&D
Collactive
2-2005 - 5-2006
Senior Software Engineer
Blue Security Ltd.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2-2000 - 8-2003
BSc
Tel Aviv University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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