David Berdock

Go-getter
DISC Type : d

Director of Marketing, Private Label & Emerging Brands at Riverside Natural Foods Ltd. (Home of MadeGood)

Toronto, Ontario, Canada

Overview

David has no verified overview

Personality Overview

Challenger

Vision Oriented

Direct & Candid

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

David has no verified topics they care about

Media Appearances

David has no verified media appearances

Work History

6-2025
Director of Marketing, Private Label & Emerging Brands at Riverside Natural Foods Ltd. (Home of MadeGood)
12-2022 - 6-2025
Director, Incubator Brands at Riverside Natural Foods Ltd. (Home of MadeGood)
8-2020 - 12-2022
Co-Founder - Innovation Lab at General Mills
2-2019 - 8-2020
Senior Brand Manager/Brand Manager at General Mills
7-2017 - 1-2019
Associate Brand Manager at General Mills

Education

2015 - 2017
Master of Business Administration (M.B.A.) from University of Toronto - Rotman School of Management
BA Honours Specialization from Huron University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director of Marketing, Private Label & Emerging Brands at Riverside Natural Foods Ltd. (Home of MadeGood)
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from David

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are neither the fastest decision makers nor the slowest.
  • Can David take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And David

Personality Compatibility


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